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Tag Archives: analysis
What is a Booster Sample in Marketing Research Studies and When Should You Use One?
“Additional interviews involving a particular sub-group of a sample to ensure there are sufficient members of the sub-group in the resulting sample.” – Insights Association glossary Let’s consider an example. Suppose you are conducting a nationally representative study of an … Continue reading
Posted in Market Research
Tagged analysis, boost, data collection, fieldwork, package test, packaging, quality assurance, sample, sampling
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Marketing Research Calculators from T-Tests and Chi-Squares to Power and Effect Sizes
For those of us who analyze quantitative marketing research data with statistical packages like SPSS, SAS, and R, there is little need to find an online calculator. But every once in a while, you might find yourself with a little … Continue reading
Posted in Market Research
Tagged analysis, dashboard, data collection, quantitative, reporting, statistics, survey
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How To Clean A Marketing Research Questionnaire Dataset
Depending on who you talk to, cleaning market research data files for use with advanced statistical analyses takes between 50% and 95% of the total time spent working on a dataset. It’s the only way to ensure that the results … Continue reading
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Tagged analysis, dashboard, data collection, hosting, panel, quantitative, reporting, sample
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Focus Groups Are Better Than Biometrics for Marketing Research
Yes, that’s a clickbait title. It’s also a very common and genuine sentiment. If you run a quick search on Twitter for “better than focus groups,” you can see that they take a lot of heat for not being the … Continue reading
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Tagged analysis, data collection, fieldwork, focus group, IDI, IHUT, interview, mall intercept, mystery shop, package test, telephone interviewing
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Decreasing Data Precision to Achieve Increased Sample Sizes: A bold, wise move from Statistics Canada
Statistics Canada recently announced a trial usage of Random Tabular Adjustment, RTA in their publicly released datafiles (read the academic paper by Mark Stinner here). RTA is a fancy name for a fairly simple process that will give external researchers … Continue reading
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Tagged analysis, dashboard, data collection, in-depth interview, quality assurance, quantitative, reporting, sample
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Research and Analytics Dashboards: From Idea to Design
As delightful as a 100-page report is, especially when it’s tracker results delivered 4 or more times per year, sometimes creating a custom dashboard is the only logical way to present research results. A well-designed dashboard makes it vastly easier … Continue reading
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Tagged analysis, dashboard, data collection, fieldwork, quantitative, reporting
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Market Research Myths: Public data offers everything we need
Public data is a valuable resource for market and social researchers. For those who have limited budgets, public data may form the bulk of data available to them. On the other hand, even researchers who have commendable budgets eagerly wait … Continue reading
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Tagged analysis, data collection, open-end, panel, qualitative, quality assurance, quantitative, recruitment
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