Tag Archives: brand activation

Nudge, nudge: An effective psychological technique for improving human behaviour (and selling more stuff)

It can be really hard to ‘make’ people do things. Chances are, when you ‘make’ them do something, it’s because they don’t actually want to do it and they may try to avoid doing it. So how can we ‘make’ … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , | Comments Off on Nudge, nudge: An effective psychological technique for improving human behaviour (and selling more stuff)

Brands Banking on Experiential Marketing in the Q4 Holiday Season

Alibaba, an online retailer out of China, reported $25 BILLION in sales in one day on November 11, 2018.Deloitte reports online shopping is expected to grow 20% this holiday season accounting for more than 55% of all purchases.One single online … Continue reading

Posted in Market Research | Tagged , , , , , , , , | Comments Off on Brands Banking on Experiential Marketing in the Q4 Holiday Season

Experiential Marketing 101: How to ensure the success of your brand activation event

Whether you’re a retailer, restaurant, or industry event, experiential marketing is a great way for brands to create unique, hands-on, and engaging experiences that attract new customers and generate more loyal existing customers. And with the help of social media, … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Comments Off on Experiential Marketing 101: How to ensure the success of your brand activation event

From bikes to cars to planes: 3 of the best brand activations in the transportation industry

By Kim StorerExperiential marketing has grown far beyond handing out free samples and coupons at the supermarket. Going still bigger than pop-up bars, spin-to-win, and cake in the shape of products, here are three of my favourite experiential marketing campaigns, … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Comments Off on From bikes to cars to planes: 3 of the best brand activations in the transportation industry