Tag Archives: cannabis
Cannabis in Canada: Planning a wise communication strategy
Cannabis is just a few months away from being legal for recreational use in Canada which means companies and brands will soon have to consider how it might interact with their current line of products and services.Would incorporating cannabis be … Continue reading
Posted in Market Research
Tagged cannabis, concept test, customer, data collection, fieldwork, focus group, in-depth interview, mary jane, package test, packaging, recruitment, weed
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Client Showcase: Van der Pop’s Women and Weed Survey
In a few short months, cannabis will be legal for personal use in Canada.Given that cannabis is literally a brand new category in our country, we have much to learn about who to market to, and how to market to … Continue reading
Posted in Market Research
Tagged analysis, cannabis, client, client showcase, data collection, fieldwork, marijuana, online data collection, quantitative, questionnaire, sample, sample buyer, sample size, survey sample
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