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Tag Archives: central location
Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager
February 6, 2019, Markham: Beth Depatie has joined the Canadian Viewpoint team as Call Centre & Project Manager.In this role, Beth will be responsible for managing our Markham call centre operations, including managing day-to-day activities, ensuring telephone research projects are … Continue reading
Posted in Market Research
Tagged Beth Depatie, CATI, central location, data collection, fieldwork, IDI, IHUT, in-depth interview, interview, qualitative, quantitative, telephone interviewing, Toronto, web assisted telephone interviewing
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Getting to know all about you: An introduction to the Shop-Along research methodology
Shop-alongs are a type of qualitative research wherein a trained researcher conducts observational research and one-to-one, in-depth interviews in-situ, during consumers’ shopping trips. In essence, the researcher “shops along” with the person. This methodology allows the researcher to gather in-the-moment … Continue reading
Posted in Market Research
Tagged Centerpoint Mall, central location, customer, data collection, fieldwork, in-depth interview, mall intercept, shop-along, social observation
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When to use a probability versus a nonprobability sample
There are two main types of samples and researchers are regularly at odds with each other over which one is better. In reality, neither is better. Each one is better suited for some needs and less so for other needs. … Continue reading
Posted in Market Research
Tagged CATI, central location, concept test, data collection, demographics, EyeHome™, facial coding, fieldwork, IHUT, in-depth interview, mall intercept, package test, panel, sample, sensory test, taste test
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From field to lab to virtual research methods: How to choose the right degree of external validity for your product shelf-test
Consumers don’t usually consciously think about their process of picking an item off the store shelf but market researchers do. Shelf-tests help researchers better understand that process, particularly when the consumer decision seems arbitrary or illogical. This type of research … Continue reading
Posted in Market Research
Tagged central location, data collection, facial coding, fieldwork, mall intercept, on-site, package test, packaging, recruitment, technology
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Where does qualitative research stand today: Thoughts on the 2017 Q3/4 GRIT Report
The GRIT report is a tracker conducted by GreenBook to better understand the status of the marketing research industry. It reports on the use of emerging research methods, traditional research methods, how research is used, and how researchers go about … Continue reading
Posted in Market Research
Tagged CATI, central location, data collection, discussion board, fieldwork, focus group, IDI, IHUT, in-depth interview, mystery shop, qualitative, shop-along, small group, social observation, taste test, telephone interviewing
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4 Things to Consider When Choosing the Right Qualitative Research Recruiter
From focus groups to individual interviews and every qualitative technique in between, once you’ve decided that conducting qualitative research is the best option to solve your research problem, choosing a recruiter who will best suit your needs is the next … Continue reading
Posted in Market Research
Tagged central location, data collection, fieldwork, focus group, in-depth interview, mall intercept, moderator, mystery shop, on-site, qualitative, recruitment
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When is a mall-intercept the best market research methodology?
As the name suggests, mall-intercept studies entail intercepting people at a mall in order to engage in a dialogue and gather their opinions about a pre-determined topic using either qualitative or quantitative techniques. As with any research methodology, there are … Continue reading
Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property
Some people say that mall-intercept research is a study in the art of interrupting people. I prefer to think of it as the study of people in a neutral, natural setting. If you’ve ever visited a mall (and there are … Continue reading
Posted in Market Research
Tagged central location, data collection, fieldwork, IDI, in-depth interview, interview, mall intercept, on-site, qualitative, quantitative, sensory test, taste test, Toronto, urban
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Do you know: What are qualitative recruiters required to share with participants?
Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or focus groups at central locations around the country, requires much more than simply getting a yes or no from … Continue reading
Posted in Market Research
Tagged CATI, central location, data collection, fieldwork, in-depth interview, mall intercept, Montreal, MRIA, mystery shop, on-site, telephone interviewing, Toronto
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