Tag Archives: consumer research panel

5 Essential Practices to Ensure High-Quality Online Sample for Your Research 

At Canadian Viewpoint, we know that high-quality data is the cornerstone of successful market research. With decades of expertise in data collection and panel management, our proprietary panel, SurveyLion, is one of Canada’s largest and most trusted. Our panel consists […]

Trends That Will Define 2021 and Beyond In Market Research

As consumers and brands around the world keep adjusting to the next normal, we had to rewrite our strategies and pivot our operations as well. Our digital capabilities allow us to continue to conduct studies and surveys online and offline. Our quantitative studies were unphased for the most part in the last […] Read more >

Market Research Is Just Another Way to Talk about Logical Fallacies

. Obviously, consumers like your package, your product, your service. The brand manager said consumers like it. It’s impossible to prove consumers don’t like it. Consumers obviously don’t hate it. Sales are increasing so consumers must like it. Besides, everyone […]

Can you guess my bias?

Can you? Can you guess my bias? Am I biased against products that are sustainable because they aren’t effective? Am I biased against products that are NOT sustainable because they destroy the earth? Am I biased against products that are […]