Can you guess my bias?
Am I biased against products that are sustainable because they aren’t effective? Am I biased against products that are NOT sustainable because they destroy the earth? Am I biased against products that are pink, heavy, expensive, round?
Can you guess my bias accurately enough to prevent it from manipulating my survey answers? Can you write survey questions precisely enough to prevent me from acting on the bias I won’t even admit to myself?
Bias is a wild thing when you don’t know it’s there. Especially when you still need to account for it.
You might like to read these:
- 9 Essential Checks for a Questionnaire Pilot Test
- Conducting research is easy… if you understand hundreds of cognitive biases!
- Create more inclusive data collection tools with these tips!