Tag Archives: consumer research panel

Trends That Will Define 2021 and Beyond In Market Research

As consumers and brands around the world keep adjusting to the next normal, we had to rewrite our strategies and pivot our operations as well. Our digital capabilities allow us to continue to conduct studies and surveys online and offline. Our quantitative studies were unphased for the most part in the last … Continue reading Continue reading

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Market Research Is Just Another Way to Talk about Logical Fallacies

. Obviously, consumers like your package, your product, your service. The brand manager said consumers like it. It’s impossible to prove consumers don’t like it. Consumers obviously don’t hate it. Sales are increasing so consumers must like it. Besides, everyone … Continue reading

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Can you guess my bias?

Can you? Can you guess my bias? Am I biased against products that are sustainable because they aren’t effective? Am I biased against products that are NOT sustainable because they destroy the earth? Am I biased against products that are … Continue reading

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