Tag Archives: customer experience

What I 3 about you.

. What is a like? It’s a question on a survey, a verbal answer to a human moderator, or a button click on LinkedIn, Twitter, or TikTok. But what is it REALLY? What does a cerebral, subjective feeling of ‘like’ … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Comments Off on What I 3 about you.

The good, the bad, and the ugly of the NPS score

The Net Promoter Score (NPS) is a common metric used by management to gauge customer relationships. It consists of a single question that asks about likelihood to recommend. But there is wide disagreement about whether the Net Promoter Score is … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , | Comments Off on The good, the bad, and the ugly of the NPS score