Tag Archives: customer experience

Words of wisdom to get your research job done right the first time

Words of wisdom to get your research job done right the first time

Posted on February 11, 2021

The essence of market research is understanding who buys what, where, when, why, and how. From campaign and ad testing, to shopping research, new product development, pricing research, concept testing and more, novice and expert researchers always have something new […]

What I 3 about you.

What I 3 about you.

Posted on November 25, 2020

. What is a like? It’s a question on a survey, a verbal answer to a human moderator, or a button click on LinkedIn, Twitter, or TikTok. But what is it REALLY? What does a cerebral, subjective feeling of ‘like’ […]

The good, the bad, and the ugly of the NPS score

The good, the bad, and the ugly of the NPS score

Posted on June 4, 2018

The Net Promoter Score (NPS) is a common metric used by management to gauge customer relationships. It consists of a single question that asks about likelihood to recommend. But there is wide disagreement about whether the Net Promoter Score is […]