The essence of market research is understanding who buys what, where, when, why, and how. From campaign and ad testing, to shopping research, new product development, pricing research, concept testing and more, novice and expert researchers always have something new to learn.
For those new to the industry, or those new to just a particular technique, it can be overwhelming to find a single source of information to help you get started. With that in mind, we’ve curated a helpful set of blog posts to get you started with the most common research techniques used by marketers.
IHUTs, Sensory, and Package Tests
Put your product or package in the hands of consumers and understand their perceptions of opening, touching, smelling, eating, and using it.
- Download Our eBook: Your Plain Language Guide to In-Home Product and Package Tests
- What are the advantages of the IHUT research methodology?
- What are the key components of a perfect package test?
- How to choose the right degree of external validity for your product shelf-test
Telephone Research
Connect with random samples of the population, or reach busy professionals over the phone.
- The pros and cons of telephone research
- How to design phone interviews that generate top quality market research data
- Eight characteristics of an effective market research interviewer
Qualitative Research
From focus groups, one-to-one interviews, dyads, and triads, have personal discussions with people face-to-face both online and in-person.
- Nine attributes of a successful focus group moderator
- Advantages of Qualitative Research: System 1, serendipity, and a bird in the hand
- Eight characteristics of an effective market Research in-depth interviewer
Quantitative Research
Gather large sample measures and metrics that can be used to size markets and project results to broader populations.
- Research and Analytics Dashboards: How to customize a dashboard so it works for you
- Are your research screeners kicking out the most insightful #questionnaire participants?
- 9 essential checks for a questionnaire pilot test
- Create more inclusive data collection tools with these tips!
On-Site Research
Meet people where they are and get to know them personally – in stores, or at home, arenas, museums, restaurants, and events.
- When is a mall-intercept the best market research methodology?
- How to design an effective mystery shopper process flow
- The who, what, where, and when of shop-along research
- Experiential Marketing 101: How to ensure the success of your brand activation event
Sample and Panel
Gain access to samples of people who meet your precise targeting requirements.
- What exactly is a GenPop market research study?
- What is a Booster Sample in Marketing Research Studies and When Should You Use One?
- Why Don’t Research Access Panels Match Census Demographics?
- Why Is The Number Of Panelists Not The Best Criteria For Judging An Access Panel?
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If you have any questions, please get in touch with us! We’d love to help you learn the intricacies of a new methodology so you can better understand your consumers!
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