Tag Archives: customer

Market Research Mythbusters: Research reports aren’t useful!

Posted on Wednesday June 20th, 2018 by CanView Team

When you’ve invested thousands of dollars into a research study, the report should be useful and actionable, one that is regularly studied and referred to. And, if there is a paper version, dog-eared and bookmarked, and weathered with love. With … Continue reading →

Posted in Market Research | Tagged analysis, concept test, customer, data collection, EyeHome™, fieldwork, package test, qualitative, reporting, social observation | Leave a comment

Conducting research is easy… if you understand hundreds of cognitive biases!

Posted on Thursday June 14th, 2018 by CanView Team

If you’re equipped with excellent written or interpersonal communication skills, conducting research is easy. You identify hypotheses, develop questions or discussion guides to address them, and you’re done! Except you’re not done.People come prewired with literally hundreds of cognitive biases … Continue reading →

Posted in Market Research | Tagged ad test, analysis, cognitive bias, concept test, customer, data collection, fieldwork, focus group, in-depth interview, interview, mall intercept, moderator, package test, sensory test | Leave a comment

The good, the bad, and the ugly of the NPS score

Posted on Monday June 4th, 2018 by CanView Team

The Net Promoter Score (NPS) is a common metric used by management to gauge customer relationships. It consists of a single question that asks about likelihood to recommend. But there is wide disagreement about whether the Net Promoter Score is … Continue reading →

Posted in Market Research | Tagged analysis, customer, customer experience, customer relationship, data collection, fieldwork, measurement, metric, Net Promoter Score, NPS, product recommendation, quantitative, recommendation, user experience | Comments Off

What are the key features of a perfect package test?

Posted on Tuesday March 20th, 2018 by CanView Team

Creating effective packaging to display products on a shelf is not as simple as stuffing a few handfuls of macaroni into a plastic bag or a box. A great package is functional, accessible, attractive, unique in its own right, and … Continue reading →

Posted in Market Research | Tagged concept test, customer, data collection, EyeHome™, facial coding, FACS, fieldwork, focus group, IDI, IHUT, in-depth interview, package test, packaging, qualitative, quantitative | Comments Off

Cannabis in Canada: Planning a wise communication strategy

Posted on Monday January 29th, 2018 by CanView Team

Cannabis is just a few months away from being legal for recreational use in Canada which means companies and brands will soon have to consider how it might interact with their current line of products and services.Would incorporating cannabis be … Continue reading →

Posted in Market Research | Tagged cannabis, concept test, customer, data collection, fieldwork, focus group, in-depth interview, mary jane, package test, packaging, recruitment, weed | Comments Off

Product Packaging Trends for 2018: 6 ways to be truly authentic

Posted on Wednesday January 24th, 2018 by CanView Team

Packaging is all around us. From cans of soup on shelf stores, to taco plates at the food court, and home meal kit deliveries, you can’t avoid packaging. Though the basic premise remains the same from year to year, people’s … Continue reading →

Posted in Market Research | Tagged concept test, customer, data collection, fieldwork, focus group, in-home, mall intercept, package test, packaging | Comments Off

Thank you, Teachers, for getting kids interested in the marketing research industry

Posted on Wednesday November 22nd, 2017 by CanView Team

Look at any list of what kids want to be when they grow up and you’ll find teachers, athletes, firefighters, police officers, pilots, veterinarians, and doctors. This makes sense, of course, because these are the professions that kids are most … Continue reading →

Posted in Market Research | Tagged customer, data collection, fieldwork, focus group, on-site, panelist, sensory test, taste test | Comments Off

When is a mall-intercept the best market research methodology?

Posted on Tuesday October 10th, 2017 by CanView Team

As the name suggests, mall-intercept studies entail intercepting people at a mall in order to engage in a dialogue and gather their opinions about a pre-determined topic using either qualitative or quantitative techniques. As with any research methodology, there are … Continue reading →

Posted in Market Research | Tagged central location, concept test, customer, data collection, fieldwork, in-depth interview, incentive, interview, mall intercept, on-site, package test, qualitative, quantitative, sensory test, taste test | 1 Comment

Stories from the Research Field Director: It’s raining turkey jokes!

Posted on Wednesday July 5th, 2017 by CanView Team

By Kim Storer What key won’t open any door? A turkey! [Tweet this bad joke!] Why did the turkey cross the road? It was the chicken’s day off! [Tweet this bad joke!] Where do you find a turkey with no … Continue reading →

Posted in Market Research | Tagged central location, customer, data collection, fieldwork, IHUT, incentive, recruitment, sample, taste test, Toronto | Comments Off

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