Tag Archives: customer

Five Guys Mystery Shops Every Location Twice Per Week. Why don’t you?

Posted on Wednesday September 19th, 2018 by CanView Team

Up until recently, Five Guys, a popular burger store with more than 1500 locations, conducted ZERO advertising and marketing campaigns. They value the customer experience so highly that they send mystery shoppers to every location twice a week. That’s a … Continue reading →

Posted in Market Research | Tagged customer, fieldwork, mystery shop | Leave a comment

U&A&H&P: What are the key components to learn about consumers, customers, and category users?

Posted on Friday August 10th, 2018 by CanView Team

The words are different but the application is the same. Usage and Attitudes studies, also called Habits and Practices studies, help researchers and marketers understand consumers and customers in order to build and innovate products and services. They are an … Continue reading →

Posted in Market Research | Tagged ad test, analysis, CATI, customer, data collection, fieldwork, IDI, in-depth interview, interview, panel, panelist, telephone interviewing | Comments Off

Getting to know all about you: An introduction to the Shop-Along research methodology

Posted on Wednesday July 25th, 2018 by CanView Team

Shop-alongs are a type of qualitative research wherein a trained researcher conducts observational research and one-to-one, in-depth interviews in-situ, during consumers’ shopping trips. In essence, the researcher “shops along” with the person. This methodology allows the researcher to gather in-the-moment … Continue reading →

Posted in Market Research | Tagged Centerpoint Mall, central location, customer, data collection, fieldwork, in-depth interview, mall intercept, shop-along, social observation | Comments Off

Experiential Marketing 101: How to ensure the success of your brand activation event

Posted on Wednesday July 18th, 2018 by CanView Team

Whether you’re a retailer, restaurant, or industry event, experiential marketing is a great way for brands to create unique, hands-on, and engaging experiences that attract new customers and generate more loyal existing customers. And with the help of social media, … Continue reading →

Posted in Market Research | Tagged ad test, brand activation, customer, data collection, experiential research, fieldwork, interview, on-site, recruitment, social observation | Comments Off

Market Research Mythbusters: Research reports aren’t useful!

Posted on Wednesday June 20th, 2018 by CanView Team

When you’ve invested thousands of dollars into a research study, the report should be useful and actionable, one that is regularly studied and referred to. And, if there is a paper version, dog-eared and bookmarked, and weathered with love. With … Continue reading →

Posted in Market Research | Tagged analysis, concept test, customer, data collection, EyeHome™, fieldwork, package test, qualitative, reporting, social observation | Comments Off

Conducting research is easy… if you understand hundreds of cognitive biases!

Posted on Thursday June 14th, 2018 by CanView Team

If you’re equipped with excellent written or interpersonal communication skills, conducting research is easy. You identify hypotheses, develop questions or discussion guides to address them, and you’re done! Except you’re not done.People come prewired with literally hundreds of cognitive biases … Continue reading →

Posted in Market Research | Tagged ad test, analysis, cognitive bias, concept test, customer, data collection, fieldwork, focus group, in-depth interview, interview, mall intercept, moderator, package test, sensory test | Comments Off

The good, the bad, and the ugly of the NPS score

Posted on Monday June 4th, 2018 by CanView Team

The Net Promoter Score (NPS) is a common metric used by management to gauge customer relationships. It consists of a single question that asks about likelihood to recommend. But there is wide disagreement about whether the Net Promoter Score is … Continue reading →

Posted in Market Research | Tagged analysis, customer, customer experience, customer relationship, data collection, fieldwork, measurement, metric, Net Promoter Score, NPS, product recommendation, quantitative, recommendation, user experience | Comments Off

What are the key features of a perfect package test?

Posted on Tuesday March 20th, 2018 by CanView Team

Creating effective packaging to display products on a shelf is not as simple as stuffing a few handfuls of macaroni into a plastic bag or a box. A great package is functional, accessible, attractive, unique in its own right, and … Continue reading →

Posted in Market Research | Tagged concept test, customer, data collection, EyeHome™, facial coding, FACS, fieldwork, focus group, IDI, IHUT, in-depth interview, package test, packaging, qualitative, quantitative | Comments Off

Cannabis in Canada: Planning a wise communication strategy

Posted on Monday January 29th, 2018 by CanView Team

Cannabis is just a few months away from being legal for recreational use in Canada which means companies and brands will soon have to consider how it might interact with their current line of products and services.Would incorporating cannabis be … Continue reading →

Posted in Market Research | Tagged cannabis, concept test, customer, data collection, fieldwork, focus group, in-depth interview, mary jane, package test, packaging, recruitment, weed | Comments Off

Product Packaging Trends for 2018: 6 ways to be truly authentic

Posted on Wednesday January 24th, 2018 by CanView Team

Packaging is all around us. From cans of soup on shelf stores, to taco plates at the food court, and home meal kit deliveries, you can’t avoid packaging. Though the basic premise remains the same from year to year, people’s … Continue reading →

Posted in Market Research | Tagged concept test, customer, data collection, fieldwork, focus group, in-home, mall intercept, package test, packaging | Comments Off

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