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Recent Posts
- How to design market research telephone interviews that generate top quality data
- TORONTO, April 15, 2019 – Canadian Survey Research Insights Council (CRIC) made several major announcements at its town hall meeting held April 3 in Toronto
- Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes
Tag Archives: customer
How To Design an Effective Mystery Shopper Process Flow
In this age of hyper-competition from digital retailers and marketplaces, customer experience has become the top method of differentiating one brand from another and mystery shopping is a great way to measure this. With this research technique, specially trained shoppers … Continue reading
Posted in Market Research
Tagged customer, data collection, Design a mystery shop, fieldwork, mystery shop, Mystery shop process flow
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Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research
Like the academic strategy of “Publish or Perish,” consumer brands often have a strategy of “Innovate or Die.” Many companies see product and service innovations as one of the most important paths to long-term business success. With innovation being a … Continue reading
Posted in Market Research
Tagged concept test, customer, data collection, fieldwork, innovation, interview, package test, qualitative, quantitative, sample, sensory test, taste test
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Pink Toast and Other Top Market Research Posts from 2018
In the market research industry, 2018 will forever be known as the arrival year for AI and blockchain (Well done on the first patent, 20/20 research!) In Canada, we also got to witness the birth and growth of a brand-new … Continue reading
Posted in Market Research
Tagged customer, discussion board, innovation, package test, packaging, panel, qualitative, quantitative, sample
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Flexitarianism: A new eating lifestyle impacting new product development for food and beverage brands
If you were still pondering whether you should be a carnivore, vegetarian, ovo-lacto-vegetarian, pesco-vegetarian, pescatarian, vegan, fruitarian, or omnivore, there is now one more option to add to the list.Flexitarian.As it sounds, flexitarian is a flexible diet. Followers eat pretty … Continue reading
Posted in Market Research
Tagged concept test, customer, innovation, sensory test, taste test
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From Brand Seller to Brand Producer: Amazon is betting on its own branded products
What do these products have in common – leather shoes, razors, dresses, throw blankets, and diaper pail bags?The link isn’t obvious.They are all Amazon products. Not simply products sold by Amazon, but products made and sold by Amazon.More importantly, they … Continue reading
Posted in Market Research
Tagged customer, data collection, fieldwork, focus group, IDI, innovation, panel
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Brands Banking on Experiential Marketing in the Q4 Holiday Season
Alibaba, an online retailer out of China, reported $25 BILLION in sales in one day on November 11, 2018.Deloitte reports online shopping is expected to grow 20% this holiday season accounting for more than 55% of all purchases.One single online … Continue reading
Posted in Market Research
Tagged brand activation, customer, data collection, experiential research, fieldwork, in-depth interview, interview, mall intercept, sensory test
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Tim Horton’s and Hockey: Staying true to your brand’s mission
If you’re Canadian, you don’t just know the Tim Hortons brand, you feel it in your bones. It’s a brand that’s about more than just coffee and donuts. Just hearing the words instantly brings images of Oh Canada and hockey … Continue reading
Posted in Market Research
Tagged branding, customer, marketing, mission, strategy, Tim Horton
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Five Guys Mystery Shops Every Location Twice Per Week. Why don’t you?
Up until recently, Five Guys, a popular burger store with more than 1500 locations, conducted ZERO advertising and marketing campaigns. They value the customer experience so highly that they send mystery shoppers to every location twice a week. That’s a … Continue reading
Posted in Market Research
Tagged customer, fieldwork, mystery shop
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Getting to know all about you: An introduction to the Shop-Along research methodology
Shop-alongs are a type of qualitative research wherein a trained researcher conducts observational research and one-to-one, in-depth interviews in-situ, during consumers’ shopping trips. In essence, the researcher “shops along” with the person. This methodology allows the researcher to gather in-the-moment … Continue reading
Posted in Market Research
Tagged Centerpoint Mall, central location, customer, data collection, fieldwork, in-depth interview, mall intercept, shop-along, social observation
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