Tag Archives: customer

Market Research Mythbusters: Research reports aren’t useful!

When you’ve invested thousands of dollars into a research study, the report should be useful and actionable, one that is regularly studied and referred to. And, if there is a paper version, dog-eared and bookmarked, and weathered with love. With … Continue reading

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Conducting research is easy… if you understand hundreds of cognitive biases!

If you’re equipped with excellent written or interpersonal communication skills, conducting research is easy. You identify hypotheses, develop questions or discussion guides to address them, and you’re done! Except you’re not done.People come prewired with literally hundreds of cognitive biases … Continue reading

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The good, the bad, and the ugly of the NPS score

The Net Promoter Score (NPS) is a common metric used by management to gauge customer relationships. It consists of a single question that asks about likelihood to recommend. But there is wide disagreement about whether the Net Promoter Score is … Continue reading

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What are the key features of a perfect package test?

Creating effective packaging to display products on a shelf is not as simple as stuffing a few handfuls of macaroni into a plastic bag or a box. A great package is functional, accessible, attractive, unique in its own right, and … Continue reading

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Cannabis in Canada: Planning a wise communication strategy

Cannabis is just a few months away from being legal for recreational use in Canada which means companies and brands will soon have to consider how it might interact with their current line of products and services.Would incorporating cannabis be … Continue reading

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Product Packaging Trends for 2018: 6 ways to be truly authentic

Packaging is all around us. From cans of soup on shelf stores, to taco plates at the food court, and home meal kit deliveries, you can’t avoid packaging. Though the basic premise remains the same from year to year, people’s … Continue reading

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Thank you, Teachers, for getting kids interested in the marketing research industry

Look at any list of what kids want to be when they grow up and you’ll find teachers, athletes, firefighters, police officers, pilots, veterinarians, and doctors. This makes sense, of course, because these are the professions that kids are most … Continue reading

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When is a mall-intercept the best market research methodology?

As the name suggests, mall-intercept studies entail intercepting people at a mall in order to engage in a dialogue and gather their opinions about a pre-determined topic using either qualitative or quantitative techniques. As with any research methodology, there are … Continue reading

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Stories from the Research Field Director: It’s raining turkey jokes!

By Kim Storer What key won’t open any door? A turkey!  [Tweet this bad joke!] Why did the turkey cross the road? It was the chicken’s day off!  [Tweet this bad joke!] Where do you find a turkey with no … Continue reading

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