Demographic questions should be fairly easy to ask as everyone knows the right answer for themselves. But it’s not always so simple. Here are a few tips for asking those ‘simple’ questions that will help you elicit the most valid […]
By Sasha Haig Everyone who writes questionnaires wants to be rewarded with high response rates and high completion rates. This is not always easy, particularly when a questionnaire is long or about a topic that many people would find boring. […]
Stories from the Research Field Director: It’s raining turkey jokes! Read more >
As soon as Emma Stone walked down the Academy Awards red carpet in a fabulous bronze Givenchy dress, everyone knew that knock-offs would be offered for sale in mere hours. Thousands of screencaps from TVs and digital devices made it […]
With nearly 40 years of expertise in the Canadian market research space, we’ve collected together a lot of stories. Funny stories, heartwarming stories, and downright strange and outrageous stories. We’ve also learned a lot. Not only have we learned a […]
