Tag Archives: data quality assurance

Qualitative Research Techniques: How To Recruit Suitable Qualitative Research Participants

Qualitative Research Techniques: How To Recruit Suitable Qualitative Research Participants

Posted on February 14, 2019

Have you ever watched a market research focus group or interview and realized that the participants weren’t quite suited for the occasion? Recruiting great participants has little to do with how friendly or talkative a person is so let’s go […]

What do Zara, Emma Stone, and Mall Intercepts Have In Common?

What do Zara, Emma Stone, and Mall Intercepts Have In Common?

Posted on June 20, 2017

As soon as Emma Stone walked down the Academy Awards red carpet in a fabulous bronze Givenchy dress, everyone knew that knock-offs would be offered for sale in mere hours. Thousands of screencaps from TVs and digital devices made it […]