Tag Archives: Dentists

It’s A Matter of Life or Death: Applications of Medical Market Research

It’s A Matter of Life or Death: Applications of Medical Market Research

Posted on May 23, 2019

Unlike a lot of consumer research, market research conducted in the healthcare space has very real life or death consequences. Packages that are misread or misunderstand, or packages that are difficult to open or manipulate reduce treatment compliance from both […]

How Will StatsCan’s New Definitions of Sex and Gender Affect Your Research?

How Will StatsCan’s New Definitions of Sex and Gender Affect Your Research?

Posted on April 18, 2018

Though some cultures have long appreciated the fluidity of gender, it’s only been in recent years that Western cultures have considered it more broadly and with more acceptance. Some people continue to feel that sex and gender must mean the […]