Tag Archives: engagement marekting
Trends That Will Define 2021 and Beyond In Market Research
As consumers and brands around the world keep adjusting to the next normal, we had to rewrite our strategies and pivot our operations as well. Our digital capabilities allow us to continue to conduct studies and surveys online and offline. Our quantitative studies were unphased for the most part in the last … Continue reading Continue reading
Posted in Market Research Tagged consumer insights, consumer research, consumer research panel, engagement marekting, eye tracking, IHUT Comments Off on Trends That Will Define 2021 and Beyond In Market Research
From bikes to cars to planes: 3 of the best brand activations in the transportation industry
By Kim StorerExperiential marketing has grown far beyond handing out free samples and coupons at the supermarket. Going still bigger than pop-up bars, spin-to-win, and cake in the shape of products, here are three of my favourite experiential marketing campaigns, … Continue reading
Posted in Market Research Tagged All-Nippon AIrways, brand activation, Changi AIrport, engagement marekting, engagement marketing, experiential marketing, experiential research, Fast and Furious, Harley Davidson, marketing, Xfinity Comments Off on From bikes to cars to planes: 3 of the best brand activations in the transportation industry