Tag Archives: experiential research

Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?

Posted on Wednesday April 15th, 2020 by CanView Team

Almost overnight, it seemed as though every company conducting research pressed the pause button. Concepts that had been carefully planned over weeks and months no longer seemed quite right. Events depending on experiential research would no longer be possible. In-person … Continue reading →

Posted in Market Research | Tagged CATI, COVID, data collection, discussion board, dyad, experiential research, fieldwork, focus group, IDI, in-depth interview, innovation, interview, mystery shop, telephone interviewing | Comments Off

Nudge, nudge: An effective psychological technique for improving human behaviour (and selling more stuff)

Posted on Wednesday March 11th, 2020 by CanView Team

It can be really hard to ‘make’ people do things. Chances are, when you ‘make’ them do something, it’s because they don’t actually want to do it and they may try to avoid doing it. So how can we ‘make’ … Continue reading →

Posted in Market Research | Tagged ad test, analysis, brand activation, concept test, customer, data collection, experiential research, fieldwork, focus group, incentive, innovation, package test, sensory test | Comments Off

Brands Banking on Experiential Marketing in the Q4 Holiday Season

Posted on Wednesday November 14th, 2018 by CanView Team

Alibaba, an online retailer out of China, reported $25 BILLION in sales in one day on November 11, 2018.Deloitte reports online shopping is expected to grow 20% this holiday season accounting for more than 55% of all purchases.One single online … Continue reading →

Posted in Market Research | Tagged brand activation, customer, data collection, experiential research, fieldwork, in-depth interview, interview, mall intercept, sensory test | Comments Off

Tim Horton’s in-home coffee offering proves successful after a superior experiential marketing campaign

Posted on Wednesday November 7th, 2018 by CanView Team

Assuming you even watch TV now that Netflix has taken over, do you remember seeing this Tim Horton’s ad on TV?For more than 25 years, consumers have enjoyed brew-at-home, single-cup devices like Keurig, Nespresso, and Tassimo. And, over the last … Continue reading →

Posted in Market Research | Tagged ad test, central location, concept test, data collection, experiential research, fieldwork, focus group, mall intercept, on-site, package test, taste test | Comments Off

Experiential Marketing 101: How to ensure the success of your brand activation event

Posted on Wednesday July 18th, 2018 by CanView Team

Whether you’re a retailer, restaurant, or industry event, experiential marketing is a great way for brands to create unique, hands-on, and engaging experiences that attract new customers and generate more loyal existing customers. And with the help of social media, … Continue reading →

Posted in Market Research | Tagged ad test, brand activation, customer, data collection, experiential marketing, experiential research, fieldwork, interview, on-site, recruitment, social observation | Comments Off

From bikes to cars to planes: 3 of the best brand activations in the transportation industry

Posted on Tuesday August 29th, 2017 by CanView Team

By Kim StorerExperiential marketing has grown far beyond handing out free samples and coupons at the supermarket. Going still bigger than pop-up bars, spin-to-win, and cake in the shape of products, here are three of my favourite experiential marketing campaigns, … Continue reading →

Posted in Market Research | Tagged All-Nippon AIrways, brand activation, Changi AIrport, engagement marekting, engagement marketing, experiential marketing, experiential research, Fast and Furious, Harley Davidson, marketing, Xfinity | Comments Off

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