Tag Archives: fieldwork
How to create more inclusive data collection tools and benefit from more actionable results
From a land solely populated by indigenous peoples, the last five hundred or so years brought an influx of people from all over the world to what is now Canada. According to 2016 census data, about 22% of people in … Continue reading
79% Feel Positively About Diversity and Inclusion in Canada. It’s Just Not Evenly Distributed.
The Canadian Viewpoint team has been paying very close attention to the protests both around the world and in our home town, Toronto, Canada. 57% of our team members are visible minorities compared to 52% of people in Toronto so … Continue reading
IHUT Safety Procedures Get a Permanent Upgrade at Canadian Viewpoint
As many researchers are doing, we have been paying close attention to the recommendations of Canadian and global epidemiologists, pandemic experts, and government experts. It’s been an intense and necessary education about the interpretation and application of a type of … Continue reading
Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?
Almost overnight, it seemed as though every company conducting research pressed the pause button. Concepts that had been carefully planned over weeks and months no longer seemed quite right. Events depending on experiential research would no longer be possible. In-person … Continue reading
What is a Booster Sample in Marketing Research Studies and When Should You Use One?
“Additional interviews involving a particular sub-group of a sample to ensure there are sufficient members of the sub-group in the resulting sample.” – Insights Association glossary Let’s consider an example. Suppose you are conducting a nationally representative study of an … Continue reading
Canadian Viewpoint remains committed to the health and wellness of its employees, our partners, and our community
In the face of COVID-19, Canadian Viewpoint remains committed to the health and wellness of its employees and our community, as well as ensuring business continuity for our clients, vendors, and partners. Canadian Viewpoint has multiple lines of business, each … Continue reading
How To Use Word Clouds Properly Within a Marketing Research Report
Word clouds are commonly used to visualize textual data from focus groups and interview transcripts, or verbatims from questionnaires. If you’ve read anything in the data visualization or user design literature, you’ve noticed that they have a bad reputation. But … Continue reading
14 reasons to visit Toronto in addition to sharing your expertise at ESOMAR congress in September
From September 13 to 16, 2020, Toronto is going to be incredible! That’s because we’re expecting a few thousand of our best friends from around the world to join us for ESOMAR congress!Submissions to speak at ESOMAR are due by … Continue reading
How to spark joy with your research design and data collection processes
What brings you joy? When it comes to our personal lives, sparks of joy are easy to identify. It could be a surprise music release from one of your favourite artists (ahem, Eminem just dropped a new album!), a surprise … Continue reading