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Recent Posts
- What is a Booster Sample in Marketing Research Studies and When Should You Use One?
- Canadian Viewpoint remains committed to the health and wellness of its employees, our partners, and our community
- Nudge, nudge: An effective psychological technique for improving human behaviour (and selling more stuff)
Tag Archives: fieldwork
What is a Booster Sample in Marketing Research Studies and When Should You Use One?
“Additional interviews involving a particular sub-group of a sample to ensure there are sufficient members of the sub-group in the resulting sample.” – Insights Association glossary Let’s consider an example. Suppose you are conducting a nationally representative study of an … Continue reading
Posted in Market Research
Tagged analysis, boost, data collection, fieldwork, package test, packaging, quality assurance, sample, sampling
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Canadian Viewpoint remains committed to the health and wellness of its employees, our partners, and our community
In the face of COVID-19, Canadian Viewpoint remains committed to the health and wellness of its employees and our community, as well as ensuring business continuity for our clients, vendors, and partners. Canadian Viewpoint has multiple lines of business, each … Continue reading
Posted in Market Research
Tagged Corona Virus, COVID, COVID19, data collection, fieldwork, focus group, IDI, IHUT, in-depth interview, mall intercept, mystery shop, on-site, online data collection, package test, sensory test, shop-along, taste test, telephone interviewing
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How To Use Word Clouds Properly Within a Marketing Research Report
Word clouds are commonly used to visualize textual data from focus groups and interview transcripts, or verbatims from questionnaires. If you’ve read anything in the data visualization or user design literature, you’ve noticed that they have a bad reputation. But … Continue reading
Posted in Market Research
Tagged dashboard, data collection, fieldwork, focus group, IDI, in-depth interview, interview, Toronto, word cloud
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14 reasons to visit Toronto in addition to sharing your expertise at ESOMAR congress in September
From September 13 to 16, 2020, Toronto is going to be incredible! That’s because we’re expecting a few thousand of our best friends from around the world to join us for ESOMAR congress!Submissions to speak at ESOMAR are due by … Continue reading
Posted in Market Research
Tagged congress, data collection, ESOMAR, fieldwork, Toronto
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How to spark joy with your research design and data collection processes
What brings you joy? When it comes to our personal lives, sparks of joy are easy to identify. It could be a surprise music release from one of your favourite artists (ahem, Eminem just dropped a new album!), a surprise … Continue reading
Posted in Market Research
Tagged data collection, discussion board, fieldwork, focus group, IDI, interview, reporting
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Ten Most Useful Canview Posts of 2019
As providers of a wide range of data collection and fieldwork methodologies, our blog helps clients trying to solve many different marketing problems. From new product development to package design and usability testing, researchers need to stay on top of … Continue reading
Posted in Market Research
Tagged data collection, fieldwork, focus group, IDI, in-depth interview, interview, medical panel, qualitative, recruitment
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The link between accessibility and growing your brand
8% of Americans have difficulty lifting or grasping. 8% of Americans have a vision impairment. 15% of Americans have a cognitive, mental, or emotional impairment. In total, about 19% of Americans and 22% of Canadians have a disability. These staggering … Continue reading
Posted in Market Research
Tagged central location, data collection, fieldwork, herbal essence tactile, in-home, mall intercept, package test, packaging, shop-along, small group, social observation, tylenol easy open bottle, xbox adaptive controller
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Download Our New eBook: Your Plain Language Guide to In-Home Product and Package Tests
Do you know whether frozen turkeys, beer, or fresh salads can take advantage of the In-Home Usage Test methodology? (Yes, they all can!) Or when to use an IHUT vs Cental Location Testing? Or how many extra products to request … Continue reading
Posted in Market Research
Tagged data collection, eBook, fieldwork, free, free ebook, IHUT, in-home, package test, packaging, sensory test, taste test
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