Market Research is primarily concerned with gaining an understanding of people’s thoughts and opinions. The emergence of Artificial Intelligence (AI) has raised some concerns among industry experts. This is due to the fact that software powered by AI can generate […]
Background The rise in survey fraud has posed significant challenges to maintaining data integrity. Market research data is susceptible to fraud, with recent statistics from Greenbook revealing an average fraud rate ranging from 15% to 30%. To address this growing […]
Intercept research is a type of market research that involves approaching potential participants in a natural setting, such as a mall or store, to gather valuable data. These conversations or dialogues between trained interviewers and participants can cover a range […]
Consumers don’t usually consciously think about their process of picking an item off the store shelf, but market researchers do. Here at Canadian Viewpoint, we conduct shelf testing experiences to understand what drives purchases and intent for many industries. In […]
By now, we’ve all heard the phrase “on both sides” innumerable times. It generally means giving equal time and space to “both sides” of an issue. Though we usually hear about in terms of gender, ethnicity, and identity, it has […]
Sampling is really easy. You just need to know where your target audience is. Whether they have a computer at home or have to go to a public library to borrow one. Whether they have a mobile phone to […]
From a land solely populated by indigenous peoples, the last five hundred or so years brought an influx of people from all over the world to what is now Canada. According to 2016 census data, about 22% of people in […]
The Canadian Viewpoint team has been paying very close attention to the protests both around the world and in our home town, Toronto, Canada. 57% of our team members are visible minorities compared to 52% of people in Toronto so […]
Justifying the costs of flights and hotels is sometimes difficult. That’s why you need to increase their value by combining them with ethnography field trips. These trips help you broaden your understanding of diverse human cultures so that you are […]
As many researchers are doing, we have been paying close attention to the recommendations of Canadian and global epidemiologists, pandemic experts, and government experts. It’s been an intense and necessary education about the interpretation and application of a type of […]
