Tag Archives: fieldwork

On both sides: A debate for balanced research reports

By now, we’ve all heard the phrase “on both sides” innumerable times. It generally means giving equal time and space to “both sides” of an issue. Though we usually hear about in terms of gender, ethnicity, and identity, it has … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Comments Off on On both sides: A debate for balanced research reports

Sampling Is Easy

  Sampling is really easy. You just need to know where your target audience is. Whether they have a computer at home or have to go to a public library to borrow one. Whether they have a mobile phone to … Continue reading

Posted in Market Research | Tagged , , , , , , , , | Comments Off on Sampling Is Easy

How to create more inclusive data collection tools and benefit from more actionable market research results

From a land solely populated by indigenous peoples, the last five hundred or so years brought an influx of people from all over the world to what is now Canada. According to 2016 census data, about 22% of people in … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Comments Off on How to create more inclusive data collection tools and benefit from more actionable market research results

79% Feel Positively About Diversity and Inclusion in Canada. It’s Just Not Evenly Distributed.

The Canadian Viewpoint team has been paying very close attention to the protests both around the world and in our home town, Toronto, Canada. 57% of our team members are visible minorities compared to 52% of people in Toronto so … Continue reading

Posted in Market Research | Tagged , , , , , , , | Comments Off on 79% Feel Positively About Diversity and Inclusion in Canada. It’s Just Not Evenly Distributed.

IHUT Safety Procedures Get a Permanent Upgrade at Canadian Viewpoint

As many researchers are doing, we have been paying close attention to the recommendations of Canadian and global epidemiologists, pandemic experts, and government experts. It’s been an intense and necessary education about the interpretation and application of a type of … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Comments Off on IHUT Safety Procedures Get a Permanent Upgrade at Canadian Viewpoint

Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?

Almost overnight, it seemed as though every company conducting research pressed the pause button. Concepts that had been carefully planned over weeks and months no longer seemed quite right. Events depending on experiential research would no longer be possible. In-person … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , | Comments Off on Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?

What is a Booster Sample in Marketing Research Studies and When Should You Use One?

“Additional interviews involving a particular sub-group of a sample to ensure there are sufficient members of the sub-group in the resulting sample.” – Insights Association glossary Let’s consider an example. Suppose you are conducting a nationally representative study of an … Continue reading

Posted in Market Research | Tagged , , , , , , , , | Comments Off on What is a Booster Sample in Marketing Research Studies and When Should You Use One?

Canadian Viewpoint remains committed to the health and wellness of its employees, our partners, and our community

In the face of COVID-19, Canadian Viewpoint remains committed to the health and wellness of its employees and our community, as well as ensuring business continuity for our clients, vendors, and partners. Canadian Viewpoint has multiple lines of business, each … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , , , , , | Comments Off on Canadian Viewpoint remains committed to the health and wellness of its employees, our partners, and our community

Nudge, nudge: An effective psychological technique for improving human behaviour (and selling more stuff)

It can be really hard to ‘make’ people do things. Chances are, when you ‘make’ them do something, it’s because they don’t actually want to do it and they may try to avoid doing it. So how can we ‘make’ … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , | Comments Off on Nudge, nudge: An effective psychological technique for improving human behaviour (and selling more stuff)

How To Use Word Clouds Properly Within a Marketing Research Report

Word clouds are commonly used to visualize textual data from focus groups and interview transcripts, or verbatims from questionnaires. If you’ve read anything in the data visualization or user design literature, you’ve noticed that they have a bad reputation. But … Continue reading

Posted in Market Research | Tagged , , , , , , , , | Comments Off on How To Use Word Clouds Properly Within a Marketing Research Report