Tag Archives: fieldwork

What is a Booster Sample in Marketing Research Studies and When Should You Use One?

“Additional interviews involving a particular sub-group of a sample to ensure there are sufficient members of the sub-group in the resulting sample.” – Insights Association glossary Let’s consider an example. Suppose you are conducting a nationally representative study of an … Continue reading

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Canadian Viewpoint remains committed to the health and wellness of its employees, our partners, and our community

In the face of COVID-19, Canadian Viewpoint remains committed to the health and wellness of its employees and our community, as well as ensuring business continuity for our clients, vendors, and partners. Canadian Viewpoint has multiple lines of business, each … Continue reading

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Nudge, nudge: An effective psychological technique for improving human behaviour (and selling more stuff)

It can be really hard to ‘make’ people do things. Chances are, when you ‘make’ them do something, it’s because they don’t actually want to do it and they may try to avoid doing it. So how can we ‘make’ … Continue reading

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How To Use Word Clouds Properly Within a Marketing Research Report

Word clouds are commonly used to visualize textual data from focus groups and interview transcripts, or verbatims from questionnaires. If you’ve read anything in the data visualization or user design literature, you’ve noticed that they have a bad reputation. But … Continue reading

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14 reasons to visit Toronto in addition to sharing your expertise at ESOMAR congress in September

From September 13 to 16, 2020, Toronto is going to be incredible! That’s because we’re expecting a few thousand of our best friends from around the world to join us for ESOMAR congress!Submissions to speak at ESOMAR are due by … Continue reading

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How to spark joy with your research design and data collection processes

What brings you joy? When it comes to our personal lives, sparks of joy are easy to identify. It could be a surprise music release from one of your favourite artists (ahem, Eminem just dropped a new album!), a surprise … Continue reading

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Ten Most Useful Canview Posts of 2019

As providers of a wide range of data collection and fieldwork methodologies, our blog helps clients trying to solve many different marketing problems. From new product development to package design and usability testing, researchers need to stay on top of … Continue reading

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Five Quick Tips For Effective Use of Marketing Research Data Tabulations

Data tables can be intimidating. A questionnaire of moderate length can have hundreds of columns and thousands of rows to wade through. At the same time, tables generally incorporate extremely valuable features that save researchers a lot of time. But … Continue reading

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The link between accessibility and growing your brand

8% of Americans have difficulty lifting or grasping. 8% of Americans have a vision impairment. 15% of Americans have a cognitive, mental, or emotional impairment. In total, about 19% of Americans and 22% of Canadians have a disability. These staggering … Continue reading

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Download Our New eBook: Your Plain Language Guide to In-Home Product and Package Tests

Do you know whether frozen turkeys, beer, or fresh salads can take advantage of the In-Home Usage Test methodology? (Yes, they all can!) Or when to use an IHUT vs Cental Location Testing? Or how many extra products to request … Continue reading

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