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Tag Archives: impact of data quality
Rigor vs Results: How to give your client disappointing market research results
It’s a situation every market researcher dreads. The results of your research study suggest your client’sSales will plummetNew product concept is a failureAmazing innovation isn’t innovative at allEngagement strategy isn’t resonating with consumersNew leadership isn’t connecting with their employeesAnd now, … Continue reading
Posted in Market Research
Tagged best market research Canada, data analysis in research, data quality management, essentials of marketing research, impact of data quality, marketing research essentials, quality assurance, role of marketing research, top market research companies in Canada
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Help! What’s the Difference Between Percents, Percentage Points, Ratios, and Indexes?: A quick guide for users of market research reports
Market research reports and dashboards are full of numbers and terms. If you aren’t completely clear on the terms, it can be nearly impossible to understand which results are genuinely important. Let’s try to understand things better by going through … Continue reading
Posted in Market Research
Tagged business research report, dashboard, data analysis in quantitative research, data quality framework, how to write a market research report, impact of data quality, marketing research report, percentage point, quality data, quantitative market research, reporting
Comments Off on Help! What’s the Difference Between Percents, Percentage Points, Ratios, and Indexes?: A quick guide for users of market research reports