Tag Archives: in-home
Product Packaging Trends for 2018: 6 ways to be truly authentic
Packaging is all around us. From cans of soup on shelf stores, to taco plates at the food court, and home meal kit deliveries, you can’t avoid packaging. Though the basic premise remains the same from year to year, people’s … Continue reading
Posted in Market Research
Tagged concept test, customer, data collection, fieldwork, focus group, in-home, mall intercept, package test, packaging
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Why would anyone use a biased snowball sample for legitimate research?
What is a snowball sample?As I write this, snowflakes are floating by my window making for the perfect winter setting. If I’m lucky, the temperature will hover at the precise point where it is both cold enough and warm enough — cold … Continue reading
Posted in Market Research
Tagged data collection, fieldwork, IDI, IHUT, in-depth interview, in-home, interview, mall intercept, panel, qualitative, recruitment
Comments Off on Why would anyone use a biased snowball sample for legitimate research?