Tag Archives: in-home

Qualitative Research Techniques: How To Recruit Suitable Qualitative Research Participants

Posted on Thursday February 14th, 2019 by CanView Team

Have you ever watched a market research focus group or interview and realized that the participants weren’t quite suited for the occasion? Recruiting great participants has little to do with how friendly or talkative a person is so let’s go … Continue reading →

Posted in Market Research | Tagged data collection, data quality assurance, ethnography qualitative research, focus group, IDI, in-depth interview, in-home, limitations of qualitative research, moderator, qualitative and quantitative research, qualitative market research, qualitative research design, qualitative research method | Comments Off

Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer

Posted on Thursday February 7th, 2019 by CanView Team

It takes a special person to spend 90 minutes individually interviewing research participants about an unknown product and come away with interesting and insightful information. It takes an even more impressive person to be able to do that with 15 … Continue reading →

Posted in Market Research | Tagged data collection, discussion board, fieldwork, focus group, IDI, in-depth interview, in-home, interview, mall intercept, moderator, qualitative, shop-along, telephone interviewing | Comments Off

The Value Is More Than The Nitty Gritty Details: Launching High Quality IHUTS and Product Tests for Marketing Research Studies

Posted on Thursday January 31st, 2019 by CanView Team

DIY has been a hot topic in the market research space for a number of years, ever since the first truly user-friendly questionnaire design tool was developed. Though DIY is a fabulous way for experienced researchers to get their results … Continue reading →

Posted in Market Research | Tagged data collection, data quality, fieldwork, focus group, IHUT, in-home, mall intercept, package test, packaging, taste test | Comments Off

Qualitative Research Techniques: Nine Attributes of a Successful Focus Group Moderator

Posted on Thursday January 17th, 2019 by CanView Team

A great focus group moderator has an abundance of interpersonal and communication skills that few people have and many people wish they had. If you’re building your learning plan for the year with hopes of becoming a great moderator yourself, … Continue reading →

Posted in Market Research | Tagged discussion board, dyad, fieldwork, focus group, in-depth interview, in-home, interview, moderator, qualitative, reporting, transcription, triad | Comments Off

Product Packaging Trends for 2018: 6 ways to be truly authentic

Posted on Wednesday January 24th, 2018 by CanView Team

Packaging is all around us. From cans of soup on shelf stores, to taco plates at the food court, and home meal kit deliveries, you can’t avoid packaging. Though the basic premise remains the same from year to year, people’s … Continue reading →

Posted in Market Research | Tagged concept test, customer, data collection, fieldwork, focus group, in-home, mall intercept, package test, packaging | Comments Off

Why would anyone use a biased snowball sample for legitimate research?

Posted on Tuesday December 19th, 2017 by CanView Team

What is a snowball sample?As I write this, snowflakes are floating by my window making for the perfect winter setting. If I’m lucky, the temperature will hover at the precise point where it is both cold enough and warm enough — cold … Continue reading →

Posted in Market Research | Tagged data collection, fieldwork, IDI, IHUT, in-depth interview, in-home, interview, mall intercept, panel, qualitative, recruitment | Comments Off

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