Tag Archives: interview

U&A&H&P: What are the key components to learn about consumers, customers, and category users?

Posted on Friday August 10th, 2018 by CanView Team

The words are different but the application is the same. Usage and Attitudes studies, also called Habits and Practices studies, help researchers and marketers understand consumers and customers in order to build and innovate products and services. They are an … Continue reading →

Posted in Market Research | Tagged ad test, analysis, CATI, customer, data collection, fieldwork, IDI, in-depth interview, interview, panel, panelist, telephone interviewing | Leave a comment

Experiential Marketing 101: How to ensure the success of your brand activation event

Posted on Wednesday July 18th, 2018 by CanView Team

Whether you’re a retailer, restaurant, or industry event, experiential marketing is a great way for brands to create unique, hands-on, and engaging experiences that attract new customers and generate more loyal existing customers. And with the help of social media, … Continue reading →

Posted in Market Research | Tagged ad test, brand activation, customer, data collection, experiential research, fieldwork, interview, on-site, recruitment, social observation | Comments Off

Market Research Myths: Market research is questionnaires

Posted on Friday July 6th, 2018 by CanView Team

This is a fortunate myth!Quantitative questionnaires are certainly one of the most common techniques used by market and social researchers. They have a prime advantage of allowing researchers, brand managers, market managers, and others who wish to understand their consumers … Continue reading →

Posted in Market Research | Tagged data collection, discussion board, EyeHome™, facial coding, fieldwork, focus group, interview, open-end, panel, qualitative, quantitative, sensory test, usability, webcam | Comments Off

Conducting research is easy… if you understand hundreds of cognitive biases!

Posted on Thursday June 14th, 2018 by CanView Team

If you’re equipped with excellent written or interpersonal communication skills, conducting research is easy. You identify hypotheses, develop questions or discussion guides to address them, and you’re done! Except you’re not done.People come prewired with literally hundreds of cognitive biases … Continue reading →

Posted in Market Research | Tagged ad test, analysis, cognitive bias, concept test, customer, data collection, fieldwork, focus group, in-depth interview, interview, mall intercept, moderator, package test, sensory test | Comments Off

Chunking: What shall we do with a questionnaire that’s too long?

Posted on Wednesday May 9th, 2018 by CanView Team

You have many options when a questionnaire is simply too long to start programming and fieldwork because it will generate poor response rates and poor data quality. You can cut answer options. You can cut questions. You can vastly increase … Continue reading →

Posted in Market Research | Tagged concept test, data collection, fieldwork, incentive, interview, LOI, panel, programming, quantitative, recruitment, reporting | Comments Off

How to create great subject lines for email survey invitations

Posted on Monday February 26th, 2018 by CanView Team

Ever since researchers realized that people could be invited to participate in research via email (wow, has it really been 20 years?), crafting effective subject lines has been an essential and tricky part of the research business.What is the right … Continue reading →

Posted in Market Research | Tagged data collection, fieldwork, incentive, interview, invitation, online, panel, panelist | Comments Off

Full Service or Specialized Service: Which research provider is right for you?

Posted on Monday February 12th, 2018 by CanView Team

With a full range of potential market research partners at our fingertips, how do you know when to use specialized research providers or outsource projects in one fell swoop to a single research provider? Let’s review the options.Full service research … Continue reading →

Posted in Market Research | Tagged data collection, fieldwork, focus group, hosting, IDI, IHUT, incentive, interview, panel, programming, recruitment, reporting, telephone interviewing | Comments Off

A Plan for Change: Market research goals you can actually accomplish this year

Posted on Wednesday January 3rd, 2018 by CanView Team

I’m pretty tired of New Year’s Resolutions that are completely unattainable. Only an incredibly tiny minority of people ARE able to lose those 25 pounds, write in their mindfulness journal every day, or read a novel every month. With that … Continue reading →

Posted in Market Research | Tagged data collection, discussion board, fieldwork, focus group, IDI, interview, mystery shop, qualitative, quantitative, sample | Comments Off

Why would anyone use a biased snowball sample for legitimate research?

Posted on Tuesday December 19th, 2017 by CanView Team

What is a snowball sample?As I write this, snowflakes are floating by my window making for the perfect winter setting. If I’m lucky, the temperature will hover at the precise point where it is both cold enough and warm enough — cold … Continue reading →

Posted in Market Research | Tagged data collection, fieldwork, IDI, IHUT, in-depth interview, in-home, interview, mall intercept, panel, qualitative, recruitment | Comments Off

When is a mall-intercept the best market research methodology?

Posted on Tuesday October 10th, 2017 by CanView Team

As the name suggests, mall-intercept studies entail intercepting people at a mall in order to engage in a dialogue and gather their opinions about a pre-determined topic using either qualitative or quantitative techniques. As with any research methodology, there are … Continue reading →

Posted in Market Research | Tagged central location, concept test, customer, data collection, fieldwork, in-depth interview, incentive, interview, mall intercept, on-site, package test, qualitative, quantitative, sensory test, taste test | 1 Comment

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