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Tag Archives: interview
How to create more inclusive data collection tools and benefit from more actionable results
From a land solely populated by indigenous peoples, the last five hundred or so years brought an influx of people from all over the world to what is now Canada. According to 2016 census data, about 22% of people in … Continue reading
Posted in Market Research Tagged data collection, data quality, demographics, diversity, equity, fieldwork, in-depth interview, inclusion, interview, market research, questionnaire Comments Off on How to create more inclusive data collection tools and benefit from more actionable results
79% Feel Positively About Diversity and Inclusion in Canada. It’s Just Not Evenly Distributed.
The Canadian Viewpoint team has been paying very close attention to the protests both around the world and in our home town, Toronto, Canada. 57% of our team members are visible minorities compared to 52% of people in Toronto so … Continue reading
Posted in Market Research Tagged analysis, data collection, diversity, equity, fieldwork, inclusion, interview, qualitative Comments Off on 79% Feel Positively About Diversity and Inclusion in Canada. It’s Just Not Evenly Distributed.
Virtual Workshop: Generating Lead Flow and Making Sales in a Social Distancing Environment
Every business is in the midst of one pivot or another. Whether it’s starting or upping your eCommerce capabilities, repurposing your facilities to meet an urgent need, or transitioning your workforce into a new way of working, we’re all struggling … Continue reading
Posted in Market Research Tagged #MRX, data collection, innovation, interview, market research, package test, telephone interviewing Comments Off on Virtual Workshop: Generating Lead Flow and Making Sales in a Social Distancing Environment
Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?
Almost overnight, it seemed as though every company conducting research pressed the pause button. Concepts that had been carefully planned over weeks and months no longer seemed quite right. Events depending on experiential research would no longer be possible. In-person … Continue reading
Posted in Market Research Tagged CATI, COVID, data collection, discussion board, dyad, experiential research, fieldwork, focus group, IDI, in-depth interview, innovation, interview, mystery shop, telephone interviewing Comments Off on Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?
How To Use Word Clouds Properly Within a Marketing Research Report
Word clouds are commonly used to visualize textual data from focus groups and interview transcripts, or verbatims from questionnaires. If you’ve read anything in the data visualization or user design literature, you’ve noticed that they have a bad reputation. But … Continue reading
Posted in Market Research Tagged dashboard, data collection, fieldwork, focus group, IDI, in-depth interview, interview, Toronto, word cloud Comments Off on How To Use Word Clouds Properly Within a Marketing Research Report
How to spark joy with your research design and data collection processes
What brings you joy? When it comes to our personal lives, sparks of joy are easy to identify. It could be a surprise music release from one of your favourite artists (ahem, Eminem just dropped a new album!), a surprise … Continue reading
Posted in Market Research Tagged data collection, discussion board, fieldwork, focus group, IDI, interview, reporting Comments Off on How to spark joy with your research design and data collection processes
Ten Most Useful Canview Posts of 2019
As providers of a wide range of data collection and fieldwork methodologies, our blog helps clients trying to solve many different marketing problems. From new product development to package design and usability testing, researchers need to stay on top of … Continue reading
Posted in Market Research Tagged data collection, fieldwork, focus group, IDI, in-depth interview, interview, medical panel, qualitative, recruitment Comments Off on Ten Most Useful Canview Posts of 2019
Design Thinking for Market Researchers
The term Design Thinking can be intimidating. You’ve probably heard it used in lofty, high level terms times by highly creative people. But Design Thinking isn’t just for creative people building innovative new products. It’s an extremely relatable way of … Continue reading
Posted in Market Research Tagged data collection, Design Thinking, in-depth interview, innovation, interview Comments Off on Design Thinking for Market Researchers
How to write open-ended questions that lead to actionable insights
Whether you conduct interviews, discussion boards, focus groups, shop-alongs, questionnaires, or something else, open-ended questions are the most powerful questions that researchers have in their toolbox. The value they generate is undeniable. Let’s work through some of the pros and … Continue reading
Posted in Market Research Tagged CATI, data collection, discussion board, focus group, IDI, IHUT, in-depth interview, interview, shop-along, small group, telephone interviewing, web assisted telephone interviewing Comments Off on How to write open-ended questions that lead to actionable insights
Focus Groups Are Better Than Biometrics for Marketing Research
Yes, that’s a clickbait title. It’s also a very common and genuine sentiment. If you run a quick search on Twitter for “better than focus groups,” you can see that they take a lot of heat for not being the … Continue reading
Posted in Market Research Tagged analysis, data collection, fieldwork, focus group, IDI, IHUT, interview, mall intercept, mystery shop, package test, telephone interviewing Comments Off on Focus Groups Are Better Than Biometrics for Marketing Research