Tag Archives: mall intercept

Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer

It takes a special person to spend 90 minutes individually interviewing research participants about an unknown product and come away with interesting and insightful information. It takes an even more impressive person to be able to do that with 15 … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , | Comments Off on Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer

The Value Is More Than The Nitty Gritty Details: Launching High Quality IHUTS and Product Tests for Marketing Research Studies

DIY has been a hot topic in the market research space for a number of years, ever since the first truly user-friendly questionnaire design tool was developed. Though DIY is a fabulous way for experienced researchers to get their results … Continue reading

Posted in Market Research | Tagged , , , , , , , , | Comments Off on The Value Is More Than The Nitty Gritty Details: Launching High Quality IHUTS and Product Tests for Marketing Research Studies

Brands Banking on Experiential Marketing in the Q4 Holiday Season

Alibaba, an online retailer out of China, reported $25 BILLION in sales in one day on November 11, 2018.Deloitte reports online shopping is expected to grow 20% this holiday season accounting for more than 55% of all purchases.One single online … Continue reading

Posted in Market Research | Tagged , , , , , , , , | Comments Off on Brands Banking on Experiential Marketing in the Q4 Holiday Season

Tim Horton’s in-home coffee offering proves successful after a superior experiential marketing campaign

Assuming you even watch TV now that Netflix has taken over, do you remember seeing this Tim Horton’s ad on TV?For more than 25 years, consumers have enjoyed brew-at-home, single-cup devices like Keurig, Nespresso, and Tassimo. And, over the last … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Comments Off on Tim Horton’s in-home coffee offering proves successful after a superior experiential marketing campaign

Getting to know all about you: An introduction to the Shop-Along research methodology

Shop-alongs are a type of qualitative research wherein a trained researcher conducts observational research and one-to-one, in-depth interviews in-situ, during consumers’ shopping trips. In essence, the researcher “shops along” with the person. This methodology allows the researcher to gather in-the-moment … Continue reading

Posted in Market Research | Tagged , , , , , , , , | Comments Off on Getting to know all about you: An introduction to the Shop-Along research methodology

Conducting research is easy… if you understand hundreds of cognitive biases!

If you’re equipped with excellent written or interpersonal communication skills, conducting research is easy. You identify hypotheses, develop questions or discussion guides to address them, and you’re done! Except you’re not done.People come prewired with literally hundreds of cognitive biases … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , | Comments Off on Conducting research is easy… if you understand hundreds of cognitive biases!

When to use a probability versus a nonprobability sample

There are two main types of samples and researchers are regularly at odds with each other over which one is better. In reality, neither is better. Each one is better suited for some needs and less so for other needs. … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , , , | Comments Off on When to use a probability versus a nonprobability sample

From field to lab to virtual research methods: How to choose the right degree of external validity for your product shelf-test

Consumers don’t usually consciously think about their process of picking an item off the store shelf but market researchers do. Shelf-tests help researchers better understand that process, particularly when the consumer decision seems arbitrary or illogical. This type of research … Continue reading

Posted in Market Research | Tagged , , , , , , , , , | Comments Off on From field to lab to virtual research methods: How to choose the right degree of external validity for your product shelf-test

Product Packaging Trends for 2018: 6 ways to be truly authentic

Packaging is all around us. From cans of soup on shelf stores, to taco plates at the food court, and home meal kit deliveries, you can’t avoid packaging. Though the basic premise remains the same from year to year, people’s … Continue reading

Posted in Market Research | Tagged , , , , , , , , | Comments Off on Product Packaging Trends for 2018: 6 ways to be truly authentic

Why would anyone use a biased snowball sample for legitimate research?

What is a snowball sample?As I write this, snowflakes are floating by my window making for the perfect winter setting. If I’m lucky, the temperature will hover at the precise point where it is both cold enough and warm enough — cold … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Comments Off on Why would anyone use a biased snowball sample for legitimate research?