Tag Archives: marketing

2020 Marketing Research, Customer Experience, and Retail Conferences in Canada

2020 Marketing Research, Customer Experience, and Retail Conferences in Canada

Posted on January 13, 2020

There’s a fantastic selection of conferences around the world but even better are those close to home. Here is a list of research conferences being held in Canada in 2020. Let us know if your favourite one is missing! The […]

Tim Horton’s and Hockey: Staying true to your brand’s mission

Tim Horton’s and Hockey: Staying true to your brand’s mission

Posted on October 24, 2018

If you’re Canadian, you don’t just know the Tim Hortons brand, you feel it in your bones. It’s a brand that’s about more than just coffee and donuts. Just hearing the words instantly brings images of Oh Canada and hockey […]

From bikes to cars to planes: 3 of the best brand activations in the transportation industry

From bikes to cars to planes: 3 of the best brand activations in the transportation industry

Posted on August 29, 2017

By Kim Storer Experiential marketing has grown far beyond handing out free samples and coupons at the supermarket. Going still bigger than pop-up bars, spin-to-win, and cake in the shape of products, here are three of my favourite experiential marketing […]