Tag Archives: marketing
Tim Horton’s and Hockey: Staying true to your brand’s mission
If you’re Canadian, you don’t just know the Tim Hortons brand, you feel it in your bones. It’s a brand that’s about more than just coffee and donuts. Just hearing the words instantly brings images of Oh Canada and hockey … Continue reading
Posted in Market Research
Tagged branding, customer, marketing, mission, strategy, Tim Horton
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From bikes to cars to planes: 3 of the best brand activations in the transportation industry
By Kim StorerExperiential marketing has grown far beyond handing out free samples and coupons at the supermarket. Going still bigger than pop-up bars, spin-to-win, and cake in the shape of products, here are three of my favourite experiential marketing campaigns, … Continue reading
Posted in Market Research
Tagged All-Nippon AIrways, brand activation, Changi AIrport, engagement marekting, engagement marketing, experiential marketing, experiential research, Fast and Furious, Harley Davidson, marketing, Xfinity
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