Tag Archives: marketing
2020 Marketing Research, Customer Experience, and Retail Conferences in Canada
There’s a fantastic selection of conferences around the world but even better are those close to home. Here is a list of research conferences being held in Canada in 2020. Let us know if your favourite one is missing! The … Continue reading
Tim Horton’s and Hockey: Staying true to your brand’s mission
If you’re Canadian, you don’t just know the Tim Hortons brand, you feel it in your bones. It’s a brand that’s about more than just coffee and donuts. Just hearing the words instantly brings images of Oh Canada and hockey … Continue reading
From bikes to cars to planes: 3 of the best brand activations in the transportation industry
By Kim StorerExperiential marketing has grown far beyond handing out free samples and coupons at the supermarket. Going still bigger than pop-up bars, spin-to-win, and cake in the shape of products, here are three of my favourite experiential marketing campaigns, … Continue reading