We invited someone new to Canadian Viewpoint to learn about us and our services. Z Johnson reflects on the key to Canadian Viewpoint’s success after 45 years. Here’s something you don’t see much in market research anymore: a company that’s been around for 45 years and is still going […]
Even prior to the COVID pandemic, burnout and distress have had negative impacts on physicians, nurses, healthcare professionals and the treatment they provide. Understanding these impacts is key to making positive change and improving healthcare services. This study, by Barry […]
As providers of a wide range of data collection and fieldwork methodologies, our blog helps clients trying to solve many different marketing problems. From new product development to package design and usability testing, researchers need to stay on top of […]
Unlike a lot of consumer research, market research conducted in the healthcare space has very real life or death consequences. Packages that are misread or misunderstand, or packages that are difficult to open or manipulate reduce treatment compliance from both […]
Though some cultures have long appreciated the fluidity of gender, it’s only been in recent years that Western cultures have considered it more broadly and with more acceptance. Some people continue to feel that sex and gender must mean the […]
