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Recent Posts
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Tag Archives: Montreal
Bring Us Your Boats! Would your product or service be successful in the Canadian market?
Love it or hate it, Canada is famous for poutine, that ooey gooey concoction of piping hot gravy, thick-cut French fries, and fresh curd cheese. (Canadians know you have to use fresh curd cheese, the kind that was made this … Continue reading
Posted in Market Research
Tagged fieldwork, innovation, Montreal, Toronto
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Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes
In our previous blog post, we shared numerous advantages of qualitative research from its ability to let participants experience concept materials in greater detail, to serendipitous findings, and helping marketers understand the imperfect human being behind the data. Of course, … Continue reading
Posted in Market Research
Tagged data collection, fieldwork, focus group, IDI, in-depth interview, interview, moderator, Montreal, qualitative, Toronto
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See you at the Insights Association GLC Winter Conference
From January 17 to 19, 2018, the Great Lakes Chapter of the Insights Association will be holding their winter conference in Ft. Lauderdale. Not only does the location and venue look fabulous, the speaker line up looks excellent too! You … Continue reading
Posted in Market Research
Tagged #MRX, #NewMR, Canada, CATI, data collection, fieldwork, Great Lakes Chapter, IHUT, Insights Association, interviews, Montreal, Toronto
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Do you know: What are qualitative recruiters required to share with participants?
Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or focus groups at central locations around the country, requires much more than simply getting a yes or no from … Continue reading
Posted in Market Research
Tagged CATI, central location, data collection, fieldwork, in-depth interview, mall intercept, Montreal, MRIA, mystery shop, on-site, telephone interviewing, Toronto
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The impact of Quebec and Ontario demographic differences on research design
By Kim StorerSome Canadian statistics are pretty easy to guess especially if you’re a resident.Though we may generalize and say that Ontario and Quebec are about the same size, the population of Ontario is actually about 70% larger. On the … Continue reading
Posted in Market Research
Tagged Centerpoint Mall, central location, data collection, fieldwork, mall intercept, Montreal, on-site, rural, Toronto
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