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Recent Posts
- Bitcoin Sentiment Tracker: A national gauge of consumer perceptions and attitudes towards bitcoin, by CorbinPartners Inc. for Payments Canada
- PAIM Canada présente son conseil d’administration fondateur et annonce le recrutement des membres d’une ancienne association de recherche en marketing
- CAIP Canada Announces Founding Board; Adoption of Designated Members and Fellows of Former Marketing Research Association in June
Tag Archives: Montreal
Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes
In our previous blog post, we shared numerous advantages of qualitative research from its ability to let participants experience concept materials in greater detail, to serendipitous findings, and helping marketers understand the imperfect human being behind the data. Of course, … Continue reading
Posted in Market Research
Tagged data collection, fieldwork, focus group, IDI, in-depth interview, interview, moderator, Montreal, qualitative, Toronto
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See you at the Insights Association GLC Winter Conference
From January 17 to 19, 2018, the Great Lakes Chapter of the Insights Association will be holding their winter conference in Ft. Lauderdale. Not only does the location and venue look fabulous, the speaker line up looks excellent too! You … Continue reading
Posted in Market Research
Tagged #MRX, #NewMR, Canada, CATI, data collection, fieldwork, Great Lakes Chapter, IHUT, Insights Association, interviews, Montreal, Toronto
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Do you know: What are qualitative recruiters required to share with participants?
Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or focus groups at central locations around the country, requires much more than simply getting a yes or no from … Continue reading
Posted in Market Research
Tagged CATI, central location, data collection, fieldwork, in-depth interview, mall intercept, Montreal, MRIA, mystery shop, on-site, telephone interviewing, Toronto
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The impact of Quebec and Ontario demographic differences on research design
By Kim StorerSome Canadian statistics are pretty easy to guess especially if you’re a resident.Though we may generalize and say that Ontario and Quebec are about the same size, the population of Ontario is actually about 70% larger. On the … Continue reading
Posted in Market Research
Tagged Centerpoint Mall, central location, data collection, fieldwork, mall intercept, Montreal, on-site, rural, Toronto
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