Tag Archives: Pharmacist
It’s A Matter of Life or Death: Applications of Medical Market Research
Unlike a lot of consumer research, market research conducted in the healthcare space has very real life or death consequences.Packages that are misread or misunderstand, or packages that are difficult to open or manipulate reduce treatment compliance from both patients … Continue reading
Posted in Market Research
Tagged Dentists, fieldwork, focus group, Hygienists, IDI, in-depth interview, medical panel, package test, Pharmacist
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How Will StatsCan’s New Definitions of Sex and Gender Affect Your Research?
Though some cultures have long appreciated the fluidity of gender, it’s only been in recent years that Western cultures have considered it more broadly and with more acceptance. Some people continue to feel that sex and gender must mean the … Continue reading
Posted in Market Research
Tagged analysis, data collection, Dentists, Doctors, fieldwork, medical panel, pharmaceutical, Pharmacist, questionnaire design
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