Tag Archives: qualitative data collection

December diversity brings merry, happy, and joy

. There’s no better time of year to be reminded of how diverse people are. Some of our most important and loved occasions fall within this short time span. Diwali St. Nicholas Day Bodhi Day Hanukkah Christmas Kwanzaa Festivus Obviously, … Continue reading

Posted in Market Research | Tagged , , , , , | Comments Off on December diversity brings merry, happy, and joy

Market Research Is Just Another Way to Talk about Logical Fallacies

. Obviously, consumers like your package, your product, your service. The brand manager said consumers like it. It’s impossible to prove consumers don’t like it. Consumers obviously don’t hate it. Sales are increasing so consumers must like it. Besides, everyone … Continue reading

Posted in Market Research | Tagged , , , , , , | Comments Off on Market Research Is Just Another Way to Talk about Logical Fallacies