-
Recent Posts
- Bitcoin Sentiment Tracker: A national gauge of consumer perceptions and attitudes towards bitcoin, by CorbinPartners Inc. for Payments Canada
- PAIM Canada présente son conseil d’administration fondateur et annonce le recrutement des membres d’une ancienne association de recherche en marketing
- CAIP Canada Announces Founding Board; Adoption of Designated Members and Fellows of Former Marketing Research Association in June
Tag Archives: qualitative research
Advantages of Qualitative Research: System 1, serendipity, and a bird in the hand
Qualitative research includes an extraordinary range of highly useful techniques. It includes techniques where numbers don’t matter (very much) and straying from the plan (a little bit) is a good thing. But what, specifically, is so great about qualitative research? … Continue reading
Posted in Market Research
Tagged fieldwork, focus group, in-depth interview, moderator, qualitative research
Comments Off on Advantages of Qualitative Research: System 1, serendipity, and a bird in the hand