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Help! What’s the Difference Between Percents, Percentage Points, Ratios, and Indexes?: A quick guide for users of market research reports
Market research reports and dashboards are full of numbers and terms. If you aren’t completely clear on the terms, it can be nearly impossible to understand which results are genuinely important. Let’s try to understand things better by going through … Continue reading
Posted in Market Research
Tagged business research report, dashboard, data analysis in quantitative research, data quality framework, how to write a market research report, impact of data quality, marketing research report, percentage point, quality data, quantitative market research, reporting
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