Tag Archives: quality
Our Commitment to High Research Standards and Ethics
Yesterday, the MRIA, Canada’s marketing research association, emailed its membership to say that it would cease day to day operations effective July 31, 2018 due to its current financial situation. The news has been reported in formal channels including the … Continue reading
Posted in Market Research
Tagged ethics, MRIA, quality, standards
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Why are Twitter Polls a Bad Idea?
To be fair, we occasionally run Twitter polls. We’ve asked about brand trackers, personal use of cannabis, Thanksgiving food, and a variety of other research topics. Twitter polls are a fun way to encourage people to think about a topic, … Continue reading
Posted in Market Research
Tagged analysis, data collection, fieldwork, quality, quantitative, recruitment, reporting, sample
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