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Recent Posts
- Bitcoin Sentiment Tracker: A national gauge of consumer perceptions and attitudes towards bitcoin, by CorbinPartners Inc. for Payments Canada
- PAIM Canada présente son conseil d’administration fondateur et annonce le recrutement des membres d’une ancienne association de recherche en marketing
- CAIP Canada Announces Founding Board; Adoption of Designated Members and Fellows of Former Marketing Research Association in June
Tag Archives: reporting
Decreasing Data Precision to Achieve Increased Sample Sizes: A bold, wise move from Statistics Canada
Statistics Canada recently announced a trial usage of Random Tabular Adjustment, RTA in their publicly released datafiles (read the academic paper by Mark Stinner here). RTA is a fancy name for a fairly simple process that will give external researchers … Continue reading
Posted in Market Research
Tagged analysis, dashboard, data collection, in-depth interview, quality assurance, quantitative, reporting, sample
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Help! What’s the Difference Between Percents, Percentage Points, Ratios, and Indexes?: A quick guide for users of market research reports
Market research reports and dashboards are full of numbers and terms. If you aren’t completely clear on the terms, it can be nearly impossible to understand which results are genuinely important. Let’s try to understand things better by going through … Continue reading
Posted in Market Research
Tagged business research report, dashboard, data analysis in quantitative research, data quality framework, how to write a market research report, impact of data quality, marketing research report, percentage point, quality data, quantitative market research, reporting
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Qualitative Research Techniques: Nine Attributes of a Successful Focus Group Moderator
A great focus group moderator has an abundance of interpersonal and communication skills that few people have and many people wish they had. If you’re building your learning plan for the year with hopes of becoming a great moderator yourself, … Continue reading
Posted in Market Research
Tagged discussion board, dyad, fieldwork, focus group, in-depth interview, in-home, interview, moderator, qualitative, reporting, transcription, triad
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Research and Analytics Dashboards: Creating quality visualizations
In a previous post, Research and Analytics Dashboards: From idea to design, we talked about the key components for planning a research data dashboard including knowing your audience, focusing on key metrics, and organizing the components into meaningful stories.In this … Continue reading
Posted in Market Research
Tagged chart, dashboard, data collection, fieldwork, graph, quantitative, reporting
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Research and Analytics Dashboards: From Idea to Design
As delightful as a 100-page report is, especially when it’s tracker results delivered 4 or more times per year, sometimes creating a custom dashboard is the only logical way to present research results. A well-designed dashboard makes it vastly easier … Continue reading
Posted in Market Research
Tagged analysis, dashboard, data collection, fieldwork, quantitative, reporting
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Market Research Mythbusters: Research reports aren’t useful!
When you’ve invested thousands of dollars into a research study, the report should be useful and actionable, one that is regularly studied and referred to. And, if there is a paper version, dog-eared and bookmarked, and weathered with love. With … Continue reading
Posted in Market Research
Tagged analysis, concept test, customer, data collection, EyeHome™, fieldwork, package test, qualitative, reporting, social observation
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Can market researchers ditch the p-value?
Among quantitative researchers, p-values are a much desired yet disputed topic. P-values help us by identifying the likelihood that two (or more) numbers in our research results would be different by chance, thereby allowing us to identify which products and … Continue reading
Posted in Market Research
Tagged analysis, data collection, effect sizes, fieldwork, LOI, p-values, package test, panel, panelist, quantitative, reporting
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What are the different types of marketing segmentation?
In the marketing world, segmentation research involves identifying subgroups of people within a larger population so that each subgroup has similar needs or desires. Understanding the various segments of people within a product or service category allows marketers to design … Continue reading
Posted in Market Research
Tagged data collection, fieldwork, LOI, package test, panel, panelist, quantitative, recruitment, reporting, sample, segmentation
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Chunking: What shall we do with a questionnaire that’s too long?
You have many options when a questionnaire is simply too long to start programming and fieldwork because it will generate poor response rates and poor data quality. You can cut answer options. You can cut questions. You can vastly increase … Continue reading
Posted in Market Research
Tagged concept test, data collection, fieldwork, incentive, interview, LOI, panel, programming, quantitative, recruitment, reporting
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Why are Twitter Polls a Bad Idea?
To be fair, we occasionally run Twitter polls. We’ve asked about brand trackers, personal use of cannabis, Thanksgiving food, and a variety of other research topics. Twitter polls are a fun way to encourage people to think about a topic, … Continue reading
Posted in Market Research
Tagged analysis, data collection, fieldwork, quality, quantitative, recruitment, reporting, sample
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