Tag Archives: reporting
Marketing Research Calculators from T-Tests and Chi-Squares to Power and Effect Sizes
For those of us who analyze quantitative marketing research data with statistical packages like SPSS, SAS, and R, there is little need to find an online calculator. But every once in a while, you might find yourself with a little … Continue reading
How to spark joy with your research design and data collection processes
What brings you joy? When it comes to our personal lives, sparks of joy are easy to identify. It could be a surprise music release from one of your favourite artists (ahem, Eminem just dropped a new album!), a surprise … Continue reading
How To Clean A Marketing Research Questionnaire Dataset
Depending on who you talk to, cleaning market research data files for use with advanced statistical analyses takes between 50% and 95% of the total time spent working on a dataset. It’s the only way to ensure that the results … Continue reading
What if everything you’re doing to design a marketing research study is wrong?
Chances are, most everything you’re doing when it comes to marketing research is based on a template. You’ve got standardized questionnaire modules that you tweak and edit so that they’re relevant to each project. You’ve got a set of 3 … Continue reading
Decreasing Data Precision to Achieve Increased Sample Sizes: A bold, wise move from Statistics Canada
Statistics Canada recently announced a trial usage of Random Tabular Adjustment, RTA in their publicly released datafiles (read the academic paper by Mark Stinner here). RTA is a fancy name for a fairly simple process that will give external researchers … Continue reading
Help! What’s the Difference Between Percents, Percentage Points, Ratios, and Indexes?: A quick guide for users of market research reports
Market research reports and dashboards are full of numbers and terms. If you aren’t completely clear on the terms, it can be nearly impossible to understand which results are genuinely important. Let’s try to understand things better by going through … Continue reading
Qualitative Research Techniques: Nine Attributes of a Successful Focus Group Moderator
A great focus group moderator has an abundance of interpersonal and communication skills that few people have and many people wish they had. If you’re building your learning plan for the year with hopes of becoming a great moderator yourself, … Continue reading
Research and Analytics Dashboards: Creating quality visualizations
In a previous post, Research and Analytics Dashboards: From idea to design, we talked about the key components for planning a research data dashboard including knowing your audience, focusing on key metrics, and organizing the components into meaningful stories.In this … Continue reading
Research and Analytics Dashboards: From Idea to Design
As delightful as a 100-page report is, especially when it’s tracker results delivered 4 or more times per year, sometimes creating a custom dashboard is the only logical way to present research results. A well-designed dashboard makes it vastly easier … Continue reading