Tag Archives: sensory test

7 ways market researchers can expense a summer holiday to Bali, Indonesia

If you’ve been burning the midnight oil, I think we can agree that a vacation to an amazing place like Bali is necessary. But it’s not necessarily cheap. Fortunately, we’ve come up with 7 reasons your employer should pay for … Continue reading

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Thank you millennials for bringing healthy and flavourful back to food

We’ve all read the posts about how millennials killed fabric softener, banks, and bar soap. Millennials became the much-appreciated scapegoat for nearly any kind of product that failed to disrupt and meet the evolving needs of today’s consumers. But isn’t … Continue reading

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Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research

Like the academic strategy of “Publish or Perish,” consumer brands often have a strategy of “Innovate or Die.” Many companies see product and service innovations as one of the most important paths to long-term business success. With innovation being a … Continue reading

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Flexitarianism: A new eating lifestyle impacting new product development for food and beverage brands

If you were still pondering whether you should be a carnivore, vegetarian, ovo-lacto-vegetarian, pesco-vegetarian, pescatarian, vegan, fruitarian, or omnivore, there is now one more option to add to the list.Flexitarian.As it sounds, flexitarian is a flexible diet. Followers eat pretty … Continue reading

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Brands Banking on Experiential Marketing in the Q4 Holiday Season

Alibaba, an online retailer out of China, reported $25 BILLION in sales in one day on November 11, 2018.Deloitte reports online shopping is expected to grow 20% this holiday season accounting for more than 55% of all purchases.One single online … Continue reading

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Donuts delivered and popcorn procured: What does a fieldwork company think about food delivery services?

There’s nothing new about food delivery. We’ve been ordering pizza delivered to our front doors for decades and it usually arrives pretty hot within 40 minutes or so, depending on whether you’ve got 1 inch or 3 meters of snow … Continue reading

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Market Research Myths: Market research is questionnaires

This is a fortunate myth!Quantitative questionnaires are certainly one of the most common techniques used by market and social researchers. They have a prime advantage of allowing researchers, brand managers, market managers, and others who wish to understand their consumers … Continue reading

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Conducting research is easy… if you understand hundreds of cognitive biases!

If you’re equipped with excellent written or interpersonal communication skills, conducting research is easy. You identify hypotheses, develop questions or discussion guides to address them, and you’re done! Except you’re not done.People come prewired with literally hundreds of cognitive biases … Continue reading

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Correlation vs Causation and the Battle for Relevant Brand Research Conclusions

The difference between correlation and causation seems fairly straightforward. Correlation means there is some kind of relationship between the variables but it’s impossible to determine if one is the root cause of the other. Causation means there is a predictable … Continue reading

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When to use a probability versus a nonprobability sample

There are two main types of samples and researchers are regularly at odds with each other over which one is better. In reality, neither is better. Each one is better suited for some needs and less so for other needs. … Continue reading

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