Tag Archives: sensory test
When to use a probability versus a nonprobability sample
There are two main types of samples and researchers are regularly at odds with each other over which one is better. In reality, neither is better. Each one is better suited for some needs and less so for other needs. … Continue reading
Thank you, Teachers, for getting kids interested in the marketing research industry
Look at any list of what kids want to be when they grow up and you’ll find teachers, athletes, firefighters, police officers, pilots, veterinarians, and doctors. This makes sense, of course, because these are the professions that kids are most … Continue reading
When is a mall-intercept the best market research methodology?
As the name suggests, mall-intercept studies entail intercepting people at a mall in order to engage in a dialogue and gather their opinions about a pre-determined topic using either qualitative or quantitative techniques. As with any research methodology, there are … Continue reading
Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property
Some people say that mall-intercept research is a study in the art of interrupting people. I prefer to think of it as the study of people in a neutral, natural setting.If you’ve ever visited a mall (and there are people … Continue reading
What products work well for the IHUT research methodology?
By Kim StorerYour imagination is the limit! While IHUTs are not recommended for very expensive or confidential products, consumers can test nearly anything in the comfort of their own home.Consumables: It doesn’t matter if a product needs to stay frozen … Continue reading
What are the disadvantages of the IHUT research methodology?
By Kim StorerIt’s a bit difficult to list out the disadvantages of IHUTs as the advantages are so abundant. But, even the best of products aren’t always best for IHUT testing. Let’s consider some reasons why you might choose a … Continue reading
What are the advantages of the IHUT research methodology?
By Kim StorerMarket researchers and brand managers have many tools available to them, from focus groups, to interviews, questionnaires, communities, facial coding, and more. So why would they choose an IHUT? Well, IHUTS offer numerous benefits.Touchy feely products: It’s always … Continue reading
What exactly is the IHUT research methodology?
By Kim StorerIf you tuned into this post because of an interest in football, I’ll let you down easy by sharing this little-known fact. The pithy cry ‘Hut!’ evolved over the last 100 years as a quick, snappy sound to … Continue reading