Tag Archives: sensory test

Flexitarianism: A new eating lifestyle impacting new product development for food and beverage brands

Posted on Wednesday December 5th, 2018 by CanView Team

If you were still pondering whether you should be a carnivore, vegetarian, ovo-lacto-vegetarian, pesco-vegetarian, pescatarian, vegan, fruitarian, or omnivore, there is now one more option to add to the list.Flexitarian.As it sounds, flexitarian is a flexible diet. Followers eat pretty … Continue reading →

Posted in Market Research | Tagged concept test, customer, innovation, sensory test, taste test | Leave a comment

Brands Banking on Experiential Marketing in the Q4 Holiday Season

Posted on Wednesday November 14th, 2018 by CanView Team

Alibaba, an online retailer out of China, reported $25 BILLION in sales in one day on November 11, 2018.Deloitte reports online shopping is expected to grow 20% this holiday season accounting for more than 55% of all purchases.One single online … Continue reading →

Posted in Market Research | Tagged brand activation, customer, data collection, experiential research, fieldwork, in-depth interview, interview, mall intercept, sensory test | Comments Off

Donuts delivered and popcorn procured: What does a fieldwork company think about food delivery services?

Posted on Wednesday July 11th, 2018 by CanView Team

There’s nothing new about food delivery. We’ve been ordering pizza delivered to our front doors for decades and it usually arrives pretty hot within 40 minutes or so, depending on whether you’ve got 1 inch or 3 meters of snow … Continue reading →

Posted in Market Research | Tagged apps, Cineplex, data collection, DoorDash, fieldwork, Foodora, home delivery, IHUT, Just-Eat, package test, packaging, sensory test, Skip the Dishes, Tim Horton’s, Uber Eats | Comments Off

Market Research Myths: Market research is questionnaires

Posted on Friday July 6th, 2018 by CanView Team

This is a fortunate myth!Quantitative questionnaires are certainly one of the most common techniques used by market and social researchers. They have a prime advantage of allowing researchers, brand managers, market managers, and others who wish to understand their consumers … Continue reading →

Posted in Market Research | Tagged data collection, discussion board, EyeHome™, facial coding, fieldwork, focus group, interview, open-end, panel, qualitative, quantitative, sensory test, usability, webcam | Comments Off

Conducting research is easy… if you understand hundreds of cognitive biases!

Posted on Thursday June 14th, 2018 by CanView Team

If you’re equipped with excellent written or interpersonal communication skills, conducting research is easy. You identify hypotheses, develop questions or discussion guides to address them, and you’re done! Except you’re not done.People come prewired with literally hundreds of cognitive biases … Continue reading →

Posted in Market Research | Tagged ad test, analysis, cognitive bias, concept test, customer, data collection, fieldwork, focus group, in-depth interview, interview, mall intercept, moderator, package test, sensory test | Comments Off

Correlation vs Causation and the Battle for Relevant Brand Research Conclusions

Posted on Monday April 30th, 2018 by CanView Team

The difference between correlation and causation seems fairly straightforward. Correlation means there is some kind of relationship between the variables but it’s impossible to determine if one is the root cause of the other. Causation means there is a predictable … Continue reading →

Posted in Market Research | Tagged ad test, analysis, causation, concept test, correlation, data collection, Datasaursm, fieldwork, package test, quantitative, sample, sensory test, Spurious Correlations, taste test, Tyler Vigen | Comments Off

When to use a probability versus a nonprobability sample

Posted on Thursday March 15th, 2018 by CanView Team

There are two main types of samples and researchers are regularly at odds with each other over which one is better. In reality, neither is better. Each one is better suited for some needs and less so for other needs. … Continue reading →

Posted in Market Research | Tagged CATI, central location, concept test, data collection, demographics, EyeHome™, facial coding, fieldwork, IHUT, in-depth interview, mall intercept, package test, panel, sample, sensory test, taste test | Comments Off

Thank you, Teachers, for getting kids interested in the marketing research industry

Posted on Wednesday November 22nd, 2017 by CanView Team

Look at any list of what kids want to be when they grow up and you’ll find teachers, athletes, firefighters, police officers, pilots, veterinarians, and doctors. This makes sense, of course, because these are the professions that kids are most … Continue reading →

Posted in Market Research | Tagged customer, data collection, fieldwork, focus group, on-site, panelist, sensory test, taste test | Comments Off

When is a mall-intercept the best market research methodology?

Posted on Tuesday October 10th, 2017 by CanView Team

As the name suggests, mall-intercept studies entail intercepting people at a mall in order to engage in a dialogue and gather their opinions about a pre-determined topic using either qualitative or quantitative techniques. As with any research methodology, there are … Continue reading →

Posted in Market Research | Tagged central location, concept test, customer, data collection, fieldwork, in-depth interview, incentive, interview, mall intercept, on-site, package test, qualitative, quantitative, sensory test, taste test | 1 Comment

Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property

Posted on Tuesday October 3rd, 2017 by CanView Team

Some people say that mall-intercept research is a study in the art of interrupting people. I prefer to think of it as the study of people in a neutral, natural setting.If you’ve ever visited a mall (and there are people … Continue reading →

Posted in Market Research | Tagged central location, data collection, fieldwork, IDI, in-depth interview, interview, mall intercept, on-site, qualitative, quantitative, sensory test, taste test, Toronto, urban | Comments Off

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