Tag Archives: shelf testing
Why is Metaverse important? What is the role of market research in the Metaverse?
The Metaverse is a parallel virtual world that has taken on a life of its own. Many brands have ventured into the next iteration of the internet after Facebook CEO and co-founder Mark Zuckerberg in Connect 2021, announced that his … Continue reading
Posted in Market Research Tagged data collection, eye tracking, heatmap, shelf testing, VR Comments Off on Why is Metaverse important? What is the role of market research in the Metaverse?
Explore the Power of AR & VR in Market Research – Unlock Consumer Behavior With Shelf-Testing
Consumers don’t usually consciously think about their process of picking an item off the store shelf, but market researchers do. Here at Canadian Viewpoint, we conduct shelf testing experiences to understand what drives purchases and intent for many industries. In … Continue reading
Posted in Market Research Tagged augmented reality, data collection, fieldwork, IHUT, market research, packaging, shelf testing, virtual reality Comments Off on Explore the Power of AR & VR in Market Research – Unlock Consumer Behavior With Shelf-Testing