Tag Archives: validity

Is consumer recall of past purchases and behaviours fact or fake news?

What did you have for lunch today? What about last Tuesday? What about three weeks ago last Tuesday? Honestly, I have no clue what I had for lunch last Tuesday, let alone three weeks ago. And yet, these are the … Continue reading

Posted in Market Research | Tagged , , , | Comments Off on Is consumer recall of past purchases and behaviours fact or fake news?