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Market Research Myths: Market research is questionnaires

This is a fortunate myth! Quantitative questionnaires are certainly one of the most common techniques used by market and social researchers. They have a prime advantage of allowing researchers, brand managers, market managers, and others who wish to understand their […]

Communication isn’t a carefully crafted questionnaire

By Jason Zweig          How much do you like this product? 2 out of 5          How likely are you to recommend this product? 5 out of 5          How satisfied […]