By Kim Storer If you tuned into this post because of an interest in football, I’ll let you down easy by sharing this little-known fact. The pithy cry ‘Hut!’ evolved over the last 100 years as a quick, snappy sound […]
By Sasha Haig One of the most common, and important, questions we get is “how big is your panel.” It’s a valid and important question but it hides a lot of truths. Let’s break that question apart into the essential […]
By Carol Udell Good quality research isn’t cheap but there are a few things you can consider when your budget is tight and research is necessary. 1) Broaden your target groups. It’s nearly always cheaper to run research with […]
The question is simple but the answer is complicated. I hope you’ll read through the entire post but you can jump to the bottom if you’re in a hurry for an answer. First, let’s understand the components that contribute to […]
Demographic questions should be fairly easy to ask as everyone knows the right answer for themselves. But it’s not always so simple. Here are a few tips for asking those ‘simple’ questions that will help you elicit the most valid […]
By Sasha Haig Everyone who writes questionnaires wants to be rewarded with high response rates and high completion rates. This is not always easy, particularly when a questionnaire is long or about a topic that many people would find boring. […]
By wearing some hefty goggles, you can experience any imaginable type of inhospitable or impractical environment, from flying through space to swimming with sharks and running around an ant hill. Right now, gaming and entertainment dominate virtual reality (VR) and […]
Stories from the Research Field Director: It’s raining turkey jokes! Read more >
By Jason Zweig How much do you like this product? 2 out of 5 How likely are you to recommend this product? 5 out of 5 How satisfied […]
As soon as Emma Stone walked down the Academy Awards red carpet in a fabulous bronze Givenchy dress, everyone knew that knock-offs would be offered for sale in mere hours. Thousands of screencaps from TVs and digital devices made it […]
