Category Archives: Market Research

When Smell-O-Vision lets you down, a sensory test will cheer you up!

By wearing some hefty goggles, you can experience any imaginable type of inhospitable or impractical environment, from flying through space to swimming with sharks and running around an ant hill. Right now, gaming and entertainment dominate virtual reality (VR) and […]

Stories from the Research Field Director: It’s raining turkey jokes!

Stories from the Research Field Director: It’s raining turkey jokes! Read more >

Communication isn’t a carefully crafted questionnaire

By Jason Zweig          How much do you like this product? 2 out of 5          How likely are you to recommend this product? 5 out of 5          How satisfied […]

What do Zara, Emma Stone, and Mall Intercepts Have In Common?

As soon as Emma Stone walked down the Academy Awards red carpet in a fabulous bronze Givenchy dress, everyone knew that knock-offs would be offered for sale in mere hours. Thousands of screencaps from TVs and digital devices made it […]

Hello Marketing Research World!

With nearly 40 years of expertise in the Canadian market research space, we’ve collected together a lot of stories. Funny stories, heartwarming stories, and downright strange and outrageous stories. We’ve also learned a lot. Not only have we learned a […]