Market Research Blog

At Canadian Viewpoint, we wanted to explore how AI-assisted surveys could make open-ended feedback richer and more engaging. Using Forsta Surveys’ Open Assist feature, we ran a Halloween-themed experiment to see how a conversational AI assistant might help respondents share […]

October is Women’s History Month in Canada, a time to recognize and celebrate the remarkable contributions of women who have shaped our country and continue to influence its future. Established in 1992 by the Government of Canada, this month serves […]

This holiday season, we’re giving thanks and giving back  At Canadian Viewpoint, we’re proud to celebrate 45 years of powering research across North America and beyond. From quick turn testing to robust global studies, you’ve trusted us to deliver reliable, […]

Some researchers believe summer can be a slower season for research. Vacations, travel plans, and lighter routines often make it harder to reach participants or maintain strong response rates. As fall begins, consumer behaviour shifts again. Participants adjust to the […]

It may feel like the holidays are far off and summer is still in full swing, but in the research world the clock is already ticking. Missing the planning window can mean delayed launches, missed shelf space, and lost sales […]

We’ve hit the midpoint of the year, and for research planners, that means one thing: fall fieldwork is approaching fast. Whether you’re prepping for holiday product testing, back-to-school packaging evaluations, or seasonal shopper studies, now’s the time to plan. Fall brings […]

Booster samples are an essential tool in market research, allowing researchers to enhance the representation of specific subgroups within their studies. Our previous blog on this topic has garnered significant attention, demonstrating a strong interest in understanding how booster samples […]

Recruiting participants for market research projects requires careful planning and strategic execution. One of the key challenges researchers often face is sourcing the right respondents while ensuring high-quality data and maintaining privacy compliance. While recruiters often rely on proprietary databases […]