Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Why Do We Ask So Many Questions? Because We Care.

Why Do We Ask So Many Questions? Because We Care.

Posted on March 7, 2026

How relationships drive research quality at Canadian ViewpointHere’s a small detail that tells a big story: a client recently reviewed a bilingual survey programmed by Canadian Viewpoint’s team and noticed something unexpected. The programming team had changed “No Name” to […]

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Canadian Viewpoint: 45 Years of Doing Market Research Right

Canadian Viewpoint: 45 Years of Doing Market Research Right

Posted on January 30, 2026

We invited someone new to Canadian Viewpoint to learn about us and our services. Z Johnson reflects on the key to Canadian Viewpoint’s success after 45 years.  Here’s something you don’t see much in market research anymore: a company that’s been around for 45 years and is still going […]

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AI meets Halloween: unlocking richer open-ended feedback with conversational AI

AI meets Halloween: unlocking richer open-ended feedback with conversational AI

Posted on October 31, 2025

At Canadian Viewpoint, we wanted to explore how AI-assisted surveys could make open-ended feedback richer and more engaging. Using Forsta Surveys’ Open Assist feature, we ran a Halloween-themed experiment to see how a conversational AI assistant might help respondents share […]

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Women’s History Month: Reflections on Equity – Voices from the Canadian Viewpoint Team

Women’s History Month: Reflections on Equity – Voices from the Canadian Viewpoint Team

Posted on October 17, 2025

October is Women’s History Month in Canada, a time to recognize and celebrate the remarkable contributions of women who have shaped our country and continue to influence its future. Established in 1992 by the Government of Canada, this month serves […]

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OmniGiving: 45 Years of Trust, One Big Thank You with OmniUber!

OmniGiving: 45 Years of Trust, One Big Thank You with OmniUber!

Posted on October 7, 2025

This holiday season, we’re giving thanks and giving back  At Canadian Viewpoint, we’re proud to celebrate 45 years of powering research across North America and beyond. From quick turn testing to robust global studies, you’ve trusted us to deliver reliable, […]

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Adapting to Seasonal Shifts in Research: What the Fall Season Means for Planning and Recruitment  

Adapting to Seasonal Shifts in Research: What the Fall Season Means for Planning and Recruitment  

Posted on September 29, 2025

Some researchers believe summer can be a slower season for research. Vacations, travel plans, and lighter routines often make it harder to reach participants or maintain strong response rates. As fall begins, consumer behaviour shifts again. Participants adjust to the […]

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The Holiday Sensory Checklist: Getting the Most from Seasonal Testing 

The Holiday Sensory Checklist: Getting the Most from Seasonal Testing 

Posted on August 26, 2025

It may feel like the holidays are far off and summer is still in full swing, but in the research world the clock is already ticking. Missing the planning window can mean delayed launches, missed shelf space, and lost sales […]

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Fieldwork That Works: What Every Researcher Needs to Plan for Fall Success 

Fieldwork That Works: What Every Researcher Needs to Plan for Fall Success 

Posted on July 15, 2025

We’ve hit the midpoint of the year, and for research planners, that means one thing: fall fieldwork is approaching fast. Whether you’re prepping for holiday product testing, back-to-school packaging evaluations, or seasonal shopper studies, now’s the time to plan. Fall brings […]

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From Risk to Revenue: How Consumer Research Turns Innovation Into Growth

From Risk to Revenue: How Consumer Research Turns Innovation Into Growth

Posted on June 27, 2025

Why testing ideas early and often can protect your investments and improve success rates. Innovation is often seen as the lifeblood of business growth. Whether it’s launching a new product, tweaking a service, or testing a bold new brand direction, […]

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Data Quality vs. Data Integrity: Why You Need Both for Reliable Research

Data Quality vs. Data Integrity: Why You Need Both for Reliable Research

Posted on May 26, 2025

In market research, we talk a lot about “clean” data, but not all clean data is created equal. At Canadian Viewpoint, we believe that it’s not enough to simply collect data. You need to know your data is both high-quality […]

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