Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Spark New Connections: WIRe’s Third Event In Toronto!

Spark New Connections: WIRe’s Third Event In Toronto!

Posted on October 21, 2019

Once again, the team at Canadian Viewpoint is delighted to help support Canada’s only WIRe chapter, based in Toronto. On Thursday, November 14th, at 7pm, anyone who works in marketing research, or in an industry that supports marketing research, is […]

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Five Consumer Brands Leading With Sustainability

Five Consumer Brands Leading With Sustainability

Posted on October 17, 2019

Sustainability is finally a hot topic for most global companies that want to show consumers they deserve a spot in their consideration set. With a focus on sustainability, companies give back to the people, and the environment for that matter, […]

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Design Thinking for Market Researchers

Design Thinking for Market Researchers

Posted on October 11, 2019

The term Design Thinking can be intimidating. You’ve probably heard it used in lofty, high level terms times by highly creative people. But Design Thinking isn’t just for creative people building innovative new products. It’s an extremely relatable way of […]

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Network with other research, analytics and insights professionals and get inspired at TEDxToronto

Network with other research, analytics and insights professionals and get inspired at TEDxToronto

Posted on October 10, 2019

The Canadian Research Insights Council (CRIC) is excited to be partnering with TEDxToronto to provide research, analytics and insights professionals with exclusive access to the 11th annual TEDxToronto, a day-long showcase of inspiring ideas from innovators and change-makers including Danielle […]

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How to write open-ended questions that lead to actionable insights

How to write open-ended questions that lead to actionable insights

Posted on October 4, 2019

Whether you conduct interviews, discussion boards, focus groups, shop-alongs, questionnaires, or something else, open-ended questions are the most powerful questions that researchers have in their toolbox. The value they generate is undeniable. Let’s work through some of the pros and […]

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Focus Groups Are Better Than Biometrics for Marketing Research

Focus Groups Are Better Than Biometrics for Marketing Research

Posted on September 23, 2019

Yes, that’s a clickbait title. It’s also a very common and genuine sentiment. If you run a quick search on Twitter for “better than focus groups,” you can see that they take a lot of heat for not being the […]

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CRIC Issues New Public Opinion Research Standards to Enhance Quality of Polls and Promote Transparency / Le CRIC publie de nouvelles normes de recherche sur l’opinion publique pour améliorer la qualité des sondages électoraux et promouvoir la transparence

CRIC Issues New Public Opinion Research Standards to Enhance Quality of Polls and Promote Transparency / Le CRIC publie de nouvelles normes de recherche sur l’opinion publique pour améliorer la qualité des sondages électoraux et promouvoir la transparence

Posted on September 20, 2019

September 19, 2019: Polls strengthen democracy by giving voice and influence to Canadians. In advance of the federal elections, the Canadian Research Insights Council (CRIC) issued today Canadian-specific standards on the conduct and release of public opinion research. The new […]

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A practical explanation of transparency for market and social researchers

A practical explanation of transparency for market and social researchers

Posted on September 10, 2019

The ICC/ESOMAR International Code on Market, Opinion, and Social Research and data Analytics identifies three fundamental principles for researchers. The first one focuses on transparency: When collecting personal data from data subjects for the purpose of research, researchers must be […]

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It’s not easy to write a questionnaire and this is the proof

It’s not easy to write a questionnaire and this is the proof

Posted on September 4, 2019

If you’re reading this post, chances are you know how to write. You’ve been writing your name since you were 4 years of age and you’ve been writing well composed sentences since you were about 10 years of age. Of […]

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What if everything you’re doing to design a marketing research study is wrong?

What if everything you’re doing to design a marketing research study is wrong?

Posted on August 27, 2019

Chances are, most everything you’re doing when it comes to marketing research is based on a template. You’ve got standardized questionnaire modules that you tweak and edit so that they’re relevant to each project. You’ve got a set of 3 […]

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