Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

‘Tis the season, the GRIT Report season, and we’re in it!

‘Tis the season, the GRIT Report season, and we’re in it!

Posted on July 11, 2019

It’s almost like Hanukkah or Christmas. We know it’s coming, we’re eager to see who topped the list, and we’re anxious to see if WE made the list. Well, this year, Canadian Viewpoint made the list! We tied for 13th […]

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Have car, don’t drive: How market research solved the mystery of car renters who didn’t drive the car anywhere

Have car, don’t drive: How market research solved the mystery of car renters who didn’t drive the car anywhere

Posted on July 8, 2019

Making the rounds last week was a news article in The Asahi Shimbun sharing their mysterious problem that a lot of people in Japan were renting cars but never driving them. Given that the company earns at least part of […]

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Bring Us Your Boats! Would your product or service be successful in the Canadian market?

Bring Us Your Boats! Would your product or service be successful in the Canadian market?

Posted on July 3, 2019

Love it or hate it, Canada is famous for poutine, that ooey gooey concoction of piping hot gravy, thick-cut French fries, and fresh curd cheese. (Canadians know you have to use fresh curd cheese, the kind that was made this […]

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Nancy Drew and the Secret of the Market Research Love Affair

Nancy Drew and the Secret of the Market Research Love Affair

Posted on June 28, 2019

In our high school and college years, most of us has no idea that market research was a career, let alone a career that could be fascinating and personally fulfilling. We magically discovered it when we saw a job listing […]

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Bitcoin Sentiment Tracker: A national gauge of consumer perceptions and attitudes towards bitcoin, by CorbinPartners Inc. for Payments Canada

Bitcoin Sentiment Tracker: A national gauge of consumer perceptions and attitudes towards bitcoin, by CorbinPartners Inc. for Payments Canada

Posted on June 19, 2019

As a company that specializes in fieldwork and data collection, Canadian Viewpoint’s work is usually a quiet foundation supporting larger projects. But when we saw Payments Canada’s public report about Bitcoin produced by CorbinPartners, we were pleased to see our […]

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PAIM Canada présente son conseil d’administration fondateur et annonce le recrutement des membres d’une ancienne association de recherche en marketing

PAIM Canada présente son conseil d’administration fondateur et annonce le recrutement des membres d’une ancienne association de recherche en marketing

Posted on June 1, 2019

May 31, 2019 – TORONTO : Les membres du conseil d’administration fondateur sont heureux d’annoncer l’établissement de PAIM Canada, un nouvel organisme de certification qui offrira l’accréditation de professionnel agréé en analytique et intelligence marketing (PAIM) aux chercheurs canadiens individuels. […]

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CAIP Canada Announces Founding Board; Adoption of Designated Members and Fellows of Former Marketing Research Association in June

CAIP Canada Announces Founding Board; Adoption of Designated Members and Fellows of Former Marketing Research Association in June

Posted on June 1, 2019

May 31, 2019 – TORONTO:  The founding board members are pleased to announce the formation of CAIP Canada, a new certification body that will offer the Certified Analytics and Insights Professional (CAIP) designation to individual research practitioners. The initiative is […]

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7 ways market researchers can expense a summer holiday to Bali, Indonesia

7 ways market researchers can expense a summer holiday to Bali, Indonesia

Posted on May 30, 2019

If you’ve been burning the midnight oil, I think we can agree that a vacation to an amazing place like Bali is necessary. But it’s not necessarily cheap. Fortunately, we’ve come up with 7 reasons your employer should pay for […]

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It’s A Matter of Life or Death: Applications of Medical Market Research

It’s A Matter of Life or Death: Applications of Medical Market Research

Posted on May 23, 2019

Unlike a lot of consumer research, market research conducted in the healthcare space has very real life or death consequences. Packages that are misread or misunderstand, or packages that are difficult to open or manipulate reduce treatment compliance from both […]

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Decreasing Data Precision to Achieve Increased Sample Sizes: A bold, wise move from Statistics Canada

Decreasing Data Precision to Achieve Increased Sample Sizes: A bold, wise move from Statistics Canada

Posted on May 15, 2019

Statistics Canada recently announced a trial usage of Random Tabular Adjustment, RTA in their publicly released datafiles (read the academic paper by Mark Stinner here). RTA is a fancy name for a fairly simple process that will give external researchers […]

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