Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Qualitative Research Techniques: Nine Attributes of a Successful Focus Group Moderator

Qualitative Research Techniques: Nine Attributes of a Successful Focus Group Moderator

Posted on January 17, 2019

A great focus group moderator has an abundance of interpersonal and communication skills that few people have and many people wish they had. If you’re building your learning plan for the year with hopes of becoming a great moderator yourself, […]

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Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research

Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research

Posted on December 20, 2018

Like the academic strategy of “Publish or Perish,” consumer brands often have a strategy of “Innovate or Die.” Many companies see product and service innovations as one of the most important paths to long-term business success. With innovation being a […]

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Pink Toast and Other Top Market Research Posts from 2018

Pink Toast and Other Top Market Research Posts from 2018

Posted on December 14, 2018

In the market research industry, 2018 will forever be known as the arrival year for AI and blockchain (Well done on the first patent, 20/20 research!) In Canada, we also got to witness the birth and growth of a brand-new […]

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Flexitarianism: A new eating lifestyle impacting new product development for food and beverage brands

Flexitarianism: A new eating lifestyle impacting new product development for food and beverage brands

Posted on December 5, 2018

If you were still pondering whether you should be a carnivore, vegetarian, ovo-lacto-vegetarian, pesco-vegetarian, pescatarian, vegan, fruitarian, or omnivore, there is now one more option to add to the list. Flexitarian. As it sounds, flexitarian is a flexible diet. Followers […]

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CRIC Makes Key Decisions at November Board Meeting

CRIC Makes Key Decisions at November Board Meeting

Posted on November 27, 2018

Update Statement: CRIC Makes Key Decisions at November Board Meeting: Membership to open soon for industry; Canadian solution for CMRP; Standards and Advocacy TORONTO, November 27, 2018—Key decisions were made at a November 13 Board Meeting of the Canadian Research […]

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From Brand Seller to Brand Producer: Amazon is betting on its own branded products

From Brand Seller to Brand Producer: Amazon is betting on its own branded products

Posted on November 26, 2018

What do these products have in common – leather shoes, razors, dresses, throw blankets, and diaper pail bags? The link isn’t obvious. They are all Amazon products. Not simply products sold by Amazon, but products made and sold by Amazon. […]

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Here we grow again! We’re hiring a Project Manager in Richmond Hill.

Here we grow again! We’re hiring a Project Manager in Richmond Hill.

Posted on November 22, 2018

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto, with almost 40 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than anyone. We’ve fielded millions […]

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Thank you, WIRe, for coming to Canada!

Thank you, WIRe, for coming to Canada!

Posted on November 19, 2018

After watching WIRe events take place around the world for 12 years, it was very exciting to be a part of the launch in Canada as a sponsor. We’d like to thank WIRe for the great work they do championing […]

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Brands Banking on Experiential Marketing in the Q4 Holiday Season

Brands Banking on Experiential Marketing in the Q4 Holiday Season

Posted on November 14, 2018

Alibaba, an online retailer out of China, reported $25 BILLION in sales in one day on November 11, 2018. Deloitte reports online shopping is expected to grow 20% this holiday season accounting for more than 55% of all purchases. One […]

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Tim Horton’s in-home coffee offering proves successful after a superior experiential marketing campaign

Tim Horton’s in-home coffee offering proves successful after a superior experiential marketing campaign

Posted on November 7, 2018

Assuming you even watch TV now that Netflix has taken over, do you remember seeing this Tim Horton’s ad on TV? For more than 25 years, consumers have enjoyed brew-at-home, single-cup devices like Keurig, Nespresso, and Tassimo. And, over the […]

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