Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes

Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes

Posted on April 10, 2019

In our previous blog post, we shared numerous advantages of qualitative research from its ability to let participants experience concept materials in greater detail, to serendipitous findings, and helping marketers understand the imperfect human being behind the data. Of course, […]

Read more >
Advantages of Qualitative Research: System 1, serendipity, and a bird in the hand

Advantages of Qualitative Research: System 1, serendipity, and a bird in the hand

Posted on April 3, 2019

Qualitative research includes an extraordinary range of highly useful techniques. It includes techniques where numbers don’t matter (very much) and straying from the plan (a little bit) is a good thing. But what, specifically, is so great about qualitative research? […]

Read more >
Former PMRS President John Tabone appointed CRIC’s Interim Chief Administrative Officer

Former PMRS President John Tabone appointed CRIC’s Interim Chief Administrative Officer

Posted on April 2, 2019

April 1, 2019 – TORONTO: The CRIC Board of Directors is pleased to announce that John Tabone has accepted the position of Interim Chief Administrative Officer effective immediately. John brings over 20 years of experience in research and association leadership. […]

Read more >
CRIC Statement in response to news that MRIA has been re-launched

CRIC Statement in response to news that MRIA has been re-launched

Posted on March 28, 2019

March 27, 2019, Toronto – Members of CRIC may have received news today that a small group of individuals including executives from Mainstreet Research and Campaign Research have purchased the intellectual property assets of the former MRIA. The CRIC board […]

Read more >
How To Design an Effective Mystery Shopper Process Flow

How To Design an Effective Mystery Shopper Process Flow

Posted on March 20, 2019

In this age of hyper-competition from digital retailers and marketplaces, customer experience has become the top method of differentiating one brand from another and mystery shopping is a great way to measure this. With this research technique, specially trained shoppers […]

Read more >
10 Tips for Pretesting Research Questionnaires and Generating High Quality Market Data

10 Tips for Pretesting Research Questionnaires and Generating High Quality Market Data

Posted on March 13, 2019

Congratulations on designing a great questionnaire that is sure to generate insightful and actionable research results. But before going pressing that scary launch button, it’s imperative that you ensure the questionnaire is the highest quality possible. Here are ten tips […]

Read more >
Rigor vs Results: How to give your client disappointing market research results

Rigor vs Results: How to give your client disappointing market research results

Posted on March 5, 2019

It’s a situation every market researcher dreads. The results of your research study suggest your client’s Sales will plummet New product concept is a failure Amazing innovation isn’t innovative at all Engagement strategy isn’t resonating with consumers New leadership isn’t […]

Read more >
Help! What’s the Difference Between Percents, Percentage Points, Ratios, and Indexes?: A quick guide for users of market research reports

Help! What’s the Difference Between Percents, Percentage Points, Ratios, and Indexes?: A quick guide for users of market research reports

Posted on February 25, 2019

Market research reports and dashboards are full of numbers and terms. If you aren’t completely clear on the terms, it can be nearly impossible to understand which results are genuinely important. Let’s try to understand things better by going through […]

Read more >
Qualitative Research Techniques: How To Recruit Suitable Qualitative Research Participants

Qualitative Research Techniques: How To Recruit Suitable Qualitative Research Participants

Posted on February 14, 2019

Have you ever watched a market research focus group or interview and realized that the participants weren’t quite suited for the occasion? Recruiting great participants has little to do with how friendly or talkative a person is so let’s go […]

Read more >
Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer

Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer

Posted on February 7, 2019

It takes a special person to spend 90 minutes individually interviewing research participants about an unknown product and come away with interesting and insightful information. It takes an even more impressive person to be able to do that with 15 […]

Read more >