Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Rigor vs Results: How to give your client disappointing market research results

Rigor vs Results: How to give your client disappointing market research results

Posted on March 5, 2019

It’s a situation every market researcher dreads. The results of your research study suggest your client’s Sales will plummet New product concept is a failure Amazing innovation isn’t innovative at all Engagement strategy isn’t resonating with consumers New leadership isn’t […]

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Help! What’s the Difference Between Percents, Percentage Points, Ratios, and Indexes?: A quick guide for users of market research reports

Help! What’s the Difference Between Percents, Percentage Points, Ratios, and Indexes?: A quick guide for users of market research reports

Posted on February 25, 2019

Market research reports and dashboards are full of numbers and terms. If you aren’t completely clear on the terms, it can be nearly impossible to understand which results are genuinely important. Let’s try to understand things better by going through […]

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Qualitative Research Techniques: How To Recruit Suitable Qualitative Research Participants

Qualitative Research Techniques: How To Recruit Suitable Qualitative Research Participants

Posted on February 14, 2019

Have you ever watched a market research focus group or interview and realized that the participants weren’t quite suited for the occasion? Recruiting great participants has little to do with how friendly or talkative a person is so let’s go […]

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Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer

Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer

Posted on February 7, 2019

It takes a special person to spend 90 minutes individually interviewing research participants about an unknown product and come away with interesting and insightful information. It takes an even more impressive person to be able to do that with 15 […]

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Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager

Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager

Posted on February 6, 2019

February 6, 2019, Markham: Beth Depatie has joined the Canadian Viewpoint team as Call Centre & Project Manager. In this role, Beth will be responsible for managing our Markham call centre operations, including managing day-to-day activities, ensuring telephone research projects […]

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The Value Is More Than The Nitty Gritty Details: Launching High Quality IHUTS and Product Tests for Marketing Research Studies

The Value Is More Than The Nitty Gritty Details: Launching High Quality IHUTS and Product Tests for Marketing Research Studies

Posted on January 31, 2019

DIY has been a hot topic in the market research space for a number of years, ever since the first truly user-friendly questionnaire design tool was developed. Though DIY is a fabulous way for experienced researchers to get their results […]

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CRIC News: New Members; Represents Bulk of Industry’s Research Agencies

CRIC News: New Members; Represents Bulk of Industry’s Research Agencies

Posted on January 29, 2019

Canadian Research Insights Council – Le Conseil de recherche et d’intelligence marketing canadien CRIC Announces New Members; Represents Bulk of Industry’s Research Agencies Le français suit TORONTO, January 29, 2019 — The CRIC Board of Directors is pleased to announce […]

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Qualitative Research Techniques: Nine Attributes of a Successful Focus Group Moderator

Qualitative Research Techniques: Nine Attributes of a Successful Focus Group Moderator

Posted on January 17, 2019

A great focus group moderator has an abundance of interpersonal and communication skills that few people have and many people wish they had. If you’re building your learning plan for the year with hopes of becoming a great moderator yourself, […]

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Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research

Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research

Posted on December 20, 2018

Like the academic strategy of “Publish or Perish,” consumer brands often have a strategy of “Innovate or Die.” Many companies see product and service innovations as one of the most important paths to long-term business success. With innovation being a […]

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Pink Toast and Other Top Market Research Posts from 2018

Pink Toast and Other Top Market Research Posts from 2018

Posted on December 14, 2018

In the market research industry, 2018 will forever be known as the arrival year for AI and blockchain (Well done on the first patent, 20/20 research!) In Canada, we also got to witness the birth and growth of a brand-new […]

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