Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Success Through Inclusivity: The Impact of Accessible Design  

Success Through Inclusivity: The Impact of Accessible Design  

Posted on August 13, 2024

When developing branding and packaging, designing tools and websites, or creating surveys, brands often prioritize functionality and aesthetics. However, accessibility is a critical component that should not be overlooked. According to Statistics Canada, as of 2022, approximately 27% of Canadians […]

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Seasonal Strategies: Engaging Your Audience and Gathering Data Through On-Site Activations

Seasonal Strategies: Engaging Your Audience and Gathering Data Through On-Site Activations

Posted on July 18, 2024

In today’s highly competitive market, capturing consumers’ attention is more challenging than ever, particularly given their increasingly shorter attention spans. Gathering feedback from your current users or the market as a whole is beneficial for brands. By conducting on-site activations, […]

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Sensory Testing Excellence – Transforming Canadian Viewpoint’s Expertise into high quality data 

Sensory Testing Excellence – Transforming Canadian Viewpoint’s Expertise into high quality data 

Posted on June 11, 2024

Launching a new product or enhancing an existing one often involves navigating the challenges of consumer acceptance and strategic market timing. Gathering feedback from your current consumers or desired target market is crucial. In our recent blog post, we investigated […]

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CRIC Launches Guiding Principles for AI Use in Market Research

CRIC Launches Guiding Principles for AI Use in Market Research

Posted on May 31, 2024

The Canadian Research Insights Council (CRIC) announced the release of its Guiding Principles for AI use in Market Research. Developed collaboratively by CRIC’s esteemed AI committee, co-chaired by Jason Zweig, Managing Partner and Vice President of Canadian Viewpoint, these principles […]

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Empower Your Brand by Listening to Your Consumers with Canadian Viewpoint’s Expertise  

Empower Your Brand by Listening to Your Consumers with Canadian Viewpoint’s Expertise  

Posted on May 2, 2024

Discover the transformative power of listening to your consumers with Canadian Viewpoint’s expert market research services. Learn how tailored feedback collection and strategic insights can elevate your brand’s engagement and growth. Dive into the advantages of leveraging consumer feedback for informed decision-making and stronger customer connections. Read more >

Decoding the Future: Explore AI Adoption and Fraud Impact in Market Research

Decoding the Future: Explore AI Adoption and Fraud Impact in Market Research

Posted on December 19, 2023

In this insightful article, we delve into the evolving role of Artificial Intelligence (AI) in market research, based on findings from Canadian Viewpoint’s industry survey. We examine current AI adoption in survey design and analysis, alongside professionals’ views on AI’s potential to either increase or decrease fraud risks. The article highlights critical trends and concerns, offering a comprehensive overview of AI’s growing impact on market research integrity and practices. Read more >

How to Leverage Biometrics and AI Technology to Detect Fraud in Panel Entries

How to Leverage Biometrics and AI Technology to Detect Fraud in Panel Entries

Posted on November 13, 2023

In the realm of Market Research, where data fuels decision-making, the looming threat of Survey Fraud poses a crisis. Continuous assaults by fraudsters compromise the integrity of research data, risking the accuracy and reliability of insights crucial for business progress. Traditional anti-fraud methods prove insufficient, leaving the industry vulnerable. Canadian Viewpoint embarked on a mission to revolutionize market research, focusing on verifying respondent identity and ensuring high-quality data.

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Data Integrity and Standards: Enhancing Open-Ended Data Quality 

Data Integrity and Standards: Enhancing Open-Ended Data Quality 

Posted on October 25, 2023

In the world of market research, data plays a pivotal role. It empowers businesses to connect with consumers, offers valuable products and services, and gain a competitive edge. However, not all collected data is valuable. Inaccurate, incomplete, inconsistent, and skewed […]

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How to Optimize Your Online Surveys: Your One-Stop Shop for Streamlined Data Collection with Programming, Hosting, and Self-Serve Features

How to Optimize Your Online Surveys: Your One-Stop Shop for Streamlined Data Collection with Programming, Hosting, and Self-Serve Features

Posted on August 29, 2023

Canadian Viewpoint is a one-stop market research data collection and fieldwork company with over 40 years of experience. We transitioned to online surveys over two decades ago, embracing the digital era. Over the years, we’ve continually refined and enhanced our […]

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Unveiling the Power of CATI in an AI-Driven World  

Unveiling the Power of CATI in an AI-Driven World  

Posted on July 10, 2023

Market Research is primarily concerned with gaining an understanding of people’s thoughts and opinions. The emergence of Artificial Intelligence (AI) has raised some concerns among industry experts. This is due to the fact that software powered by AI can generate […]

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