Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

A Plan for Change: Market research goals you can actually accomplish this year

A Plan for Change: Market research goals you can actually accomplish this year

Posted on January 3, 2018

I’m pretty tired of New Year’s Resolutions that are completely unattainable. Only an incredibly tiny minority of people ARE able to lose those 25 pounds, write in their mindfulness journal every day, or read a novel every month. With that […]

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Why would anyone use a biased snowball sample for legitimate research?

Why would anyone use a biased snowball sample for legitimate research?

Posted on December 19, 2017

What is a snowball sample? As I write this, snowflakes are floating by my window making for the perfect winter setting. If I’m lucky, the temperature will hover at the precise point where it is both cold enough and warm […]

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4 Things to Consider When Choosing the Right Qualitative Research Recruiter

4 Things to Consider When Choosing the Right Qualitative Research Recruiter

Posted on December 14, 2017

From focus groups to individual interviews and every qualitative technique in between, once you’ve decided that conducting qualitative research is the best option to solve your research problem, choosing a recruiter who will best suit your needs is the next […]

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Client Showcase: Van der Pop’s Women and Weed Survey

Client Showcase: Van der Pop’s Women and Weed Survey

Posted on December 5, 2017

In a few short months, cannabis will be legal for personal use in Canada.Given that cannabis is literally a brand new category in our country, we have much to learn about who to market to, and how to market to […]

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7 Tips to Update Your Brand Tracker

7 Tips to Update Your Brand Tracker

Posted on November 29, 2017

Every year, we end up with the same task. Do a quick update of every annual tracker and get it into field – now! But really, a quick update should actually be a careful and thorough update. By ensuring the […]

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Thank you, Teachers, for getting kids interested in the marketing research industry

Thank you, Teachers, for getting kids interested in the marketing research industry

Posted on November 22, 2017

Look at any list of what kids want to be when they grow up and you’ll find teachers, athletes, firefighters, police officers, pilots, veterinarians, and doctors. This makes sense, of course, because these are the professions that kids are most […]

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5 free ways to increase questionnaire engagement

5 free ways to increase questionnaire engagement

Posted on November 14, 2017

My questionnaire is the most interesting and engaging questionnaire ever written. Not. Every researcher likes to think that the questionnaires they write are of excellent quality and highly engaging. That’s a worthy goal, and one we should strive for everyone […]

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Are your research screeners kicking out the most insightful questionnaire participants?

Are your research screeners kicking out the most insightful questionnaire participants?

Posted on November 7, 2017

We know who our target research audience is. Or do we? Conducting market research for your product or service usually means targeting your brand users. Who better to explain the good, the bad, and the ugly than those who already […]

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Virtual reality is just fun and games. And market research.

Virtual reality is just fun and games. And market research.

Posted on November 1, 2017

For many people, VR (virtual reality) is the holodeck on the Starship Enterprise that lets you take a sunny vacation in South America without ever leaving your living room. And while we may not be there just yet, we’ve certainly […]

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Should I worry if a focus group participant contradicts themselves?

Should I worry if a focus group participant contradicts themselves?

Posted on October 24, 2017

Though their use has somewhat declined given the arrival of the accessible internet, focus groups are still a very much needed tool in the market researchers toolkit. Indeed, based solely on a Google Trends chart, we’ve relied on them quite […]

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