Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Thank you, Teachers, for getting kids interested in the marketing research industry

Thank you, Teachers, for getting kids interested in the marketing research industry

Posted on November 22, 2017

Look at any list of what kids want to be when they grow up and you’ll find teachers, athletes, firefighters, police officers, pilots, veterinarians, and doctors. This makes sense, of course, because these are the professions that kids are most […]

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5 free ways to increase questionnaire engagement

5 free ways to increase questionnaire engagement

Posted on November 14, 2017

My questionnaire is the most interesting and engaging questionnaire ever written. Not. Every researcher likes to think that the questionnaires they write are of excellent quality and highly engaging. That’s a worthy goal, and one we should strive for everyone […]

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Are your research screeners kicking out the most insightful questionnaire participants?

Are your research screeners kicking out the most insightful questionnaire participants?

Posted on November 7, 2017

We know who our target research audience is. Or do we? Conducting market research for your product or service usually means targeting your brand users. Who better to explain the good, the bad, and the ugly than those who already […]

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Virtual reality is just fun and games. And market research.

Virtual reality is just fun and games. And market research.

Posted on November 1, 2017

For many people, VR (virtual reality) is the holodeck on the Starship Enterprise that lets you take a sunny vacation in South America without ever leaving your living room. And while we may not be there just yet, we’ve certainly […]

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Should I worry if a focus group participant contradicts themselves?

Should I worry if a focus group participant contradicts themselves?

Posted on October 24, 2017

Though their use has somewhat declined given the arrival of the accessible internet, focus groups are still a very much needed tool in the market researchers toolkit. Indeed, based solely on a Google Trends chart, we’ve relied on them quite […]

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What is the most important component of a market research project?

What is the most important component of a market research project?

Posted on October 17, 2017

Depending on how you break down the steps of the research process, there is a multitude of extremely important steps. And each one seems just as important as the last. Let’s review each of the steps to identify which one […]

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When is a mall-intercept the best market research methodology?

When is a mall-intercept the best market research methodology?

Posted on October 10, 2017

As the name suggests, mall-intercept studies entail intercepting people at a mall in order to engage in a dialogue and gather their opinions about a pre-determined topic using either qualitative or quantitative techniques. As with any research methodology, there are […]

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Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property

Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property

Posted on October 3, 2017

Some people say that mall-intercept research is a study in the art of interrupting people. I prefer to think of it as the study of people in a neutral, natural setting. If you’ve ever visited a mall (and there are […]

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The Pros and Cons of Telephone Research

The Pros and Cons of Telephone Research

Posted on September 26, 2017

Among many others, telephone research is one of the methods I love since it has a number of unique advantages. Naturally, as every method does, it also has a number of disadvantages. Let’s consider some of the pros and cons […]

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Do you know: What are qualitative recruiters required to share with participants?

Do you know: What are qualitative recruiters required to share with participants?

Posted on September 19, 2017

Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or focus groups at central locations around the country, requires much more than simply getting a yes or no from […]

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