Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Chunking: What shall we do with a questionnaire that’s too long?

Chunking: What shall we do with a questionnaire that’s too long?

Posted on May 9, 2018

You have many options when a questionnaire is simply too long to start programming and fieldwork because it will generate poor response rates and poor data quality. You can cut answer options. You can cut questions. You can vastly increase […]

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Correlation vs Causation and the Battle for Relevant Brand Research Conclusions

Correlation vs Causation and the Battle for Relevant Brand Research Conclusions

Posted on April 30, 2018

The difference between correlation and causation seems fairly straightforward. Correlation means there is some kind of relationship between the variables but it’s impossible to determine if one is the root cause of the other. Causation means there is a predictable […]

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Why are Twitter Polls a Bad Idea?

Why are Twitter Polls a Bad Idea?

Posted on April 24, 2018

To be fair, we occasionally run Twitter polls. We’ve asked about brand trackers, personal use of cannabis, Thanksgiving food, and a variety of other research topics. Twitter polls are a fun way to encourage people to think about a topic, […]

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How Will StatsCan’s New Definitions of Sex and Gender Affect Your Research?

How Will StatsCan’s New Definitions of Sex and Gender Affect Your Research?

Posted on April 18, 2018

Though some cultures have long appreciated the fluidity of gender, it’s only been in recent years that Western cultures have considered it more broadly and with more acceptance. Some people continue to feel that sex and gender must mean the […]

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Which subway goes from Toronto to Vancouver?

Which subway goes from Toronto to Vancouver?

Posted on April 9, 2018

Canada is a pretty great place to visit. We’ve got poutine, polar bears, igloos, maple syrup, and a whole lot of other stereotypes that are quite fun to chat about but not particularly relevant to most Canadians if you dig […]

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9 Essential Checks for a Questionnaire Pilot Test

9 Essential Checks for a Questionnaire Pilot Test

Posted on March 29, 2018

When you’ve finally finished writing your questionnaire, after you’ve written, rewritten, and edited it ten times and the client has rewritten and edited it another ten times, you’re ready to test it in field with a small percentage of your […]

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What are the key features of a perfect package test?

What are the key features of a perfect package test?

Posted on March 20, 2018

Creating effective packaging to display products on a shelf is not as simple as stuffing a few handfuls of macaroni into a plastic bag or a box. A great package is functional, accessible, attractive, unique in its own right, and […]

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When to use a probability versus a nonprobability sample

When to use a probability versus a nonprobability sample

Posted on March 15, 2018

There are two main types of samples and researchers are regularly at odds with each other over which one is better. In reality, neither is better. Each one is better suited for some needs and less so for other needs. […]

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From field to lab to virtual research methods: How to choose the right degree of external validity for your product shelf-test

From field to lab to virtual research methods: How to choose the right degree of external validity for your product shelf-test

Posted on March 9, 2018

Consumers don’t usually consciously think about their process of picking an item off the store shelf but market researchers do. Shelf-tests help researchers better understand that process, particularly when the consumer decision seems arbitrary or illogical. This type of research […]

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How to create great subject lines for email survey invitations

How to create great subject lines for email survey invitations

Posted on February 26, 2018

Ever since researchers realized that people could be invited to participate in research via email (wow, has it really been 20 years?), crafting effective subject lines has been an essential and tricky part of the research business. What is the […]

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