Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

When is a mall-intercept the best market research methodology?

When is a mall-intercept the best market research methodology?

Posted on October 10, 2017

As the name suggests, mall-intercept studies entail intercepting people at a mall in order to engage in a dialogue and gather their opinions about a pre-determined topic using either qualitative or quantitative techniques. As with any research methodology, there are […]

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Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property

Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property

Posted on October 3, 2017

Some people say that mall-intercept research is a study in the art of interrupting people. I prefer to think of it as the study of people in a neutral, natural setting. If you’ve ever visited a mall (and there are […]

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The Pros and Cons of Telephone Research

The Pros and Cons of Telephone Research

Posted on September 26, 2017

Among many others, telephone research is one of the methods I love since it has a number of unique advantages. Naturally, as every method does, it also has a number of disadvantages. Let’s consider some of the pros and cons […]

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Do you know: What are qualitative recruiters required to share with participants?

Do you know: What are qualitative recruiters required to share with participants?

Posted on September 19, 2017

Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or focus groups at central locations around the country, requires much more than simply getting a yes or no from […]

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The impact of Quebec and Ontario demographic differences on research design

The impact of Quebec and Ontario demographic differences on research design

Posted on September 14, 2017

By Kim Storer Some Canadian statistics are pretty easy to guess especially if you’re a resident. Though we may generalize and say that Ontario and Quebec are about the same size, the population of Ontario is actually about 70% larger. […]

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Marissa Serrattan Joins Canadian Viewpoint Inc. as Project Coordinator

Marissa Serrattan Joins Canadian Viewpoint Inc. as Project Coordinator

Posted on September 12, 2017

September 14, 2017, Markham: Marissa Serrattan has joined the Markham office of Canadian Viewpoint team as Project Coordinator. In this role, Marissa will be responsible for managing the quality of online data collection and offline fieldwork, and ensuring that projects […]

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What is a GenPop market research study?

What is a GenPop market research study?

Posted on September 7, 2017

By Lisa Wright You might call it GepPop or CensusRep but it’s all the same thing. General Population and Census Representative targets and samples have one goal in mind – to generate results from groups of people whose demographics mirror […]

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Is that in-person interview part of a quantitative or qualitative study?

Is that in-person interview part of a quantitative or qualitative study?

Posted on September 5, 2017

By Sasha Haig This article originally appeared on the Canadian Viewpoint blog. Your colleague is conducting a face-to-face mall-intercept research project. You instantly know it’s qualitative research project. Or do you? One of the tricky things about research is that […]

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Press Release: Sasha Haig Joins Canadian Viewpoint Inc as Account Manager

Press Release: Sasha Haig Joins Canadian Viewpoint Inc as Account Manager

Posted on August 31, 2017

August 31, 2017, Markham: Sasha Haig has joined the Markham office of Canadian Viewpoint team as Account Manager. In this role, Sasha will be responsible for building solid relationships with US and Canadian clients, and helping them solve their online […]

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From bikes to cars to planes: 3 of the best brand activations in the transportation industry

From bikes to cars to planes: 3 of the best brand activations in the transportation industry

Posted on August 29, 2017

By Kim Storer Experiential marketing has grown far beyond handing out free samples and coupons at the supermarket. Going still bigger than pop-up bars, spin-to-win, and cake in the shape of products, here are three of my favourite experiential marketing […]

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