Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Virtual reality is just fun and games. And market research.

Virtual reality is just fun and games. And market research.

Posted on November 1, 2017

For many people, VR (virtual reality) is the holodeck on the Starship Enterprise that lets you take a sunny vacation in South America without ever leaving your living room. And while we may not be there just yet, we’ve certainly […]

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Should I worry if a focus group participant contradicts themselves?

Should I worry if a focus group participant contradicts themselves?

Posted on October 24, 2017

Though their use has somewhat declined given the arrival of the accessible internet, focus groups are still a very much needed tool in the market researchers toolkit. Indeed, based solely on a Google Trends chart, we’ve relied on them quite […]

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What is the most important component of a market research project?

What is the most important component of a market research project?

Posted on October 17, 2017

Depending on how you break down the steps of the research process, there is a multitude of extremely important steps. And each one seems just as important as the last. Let’s review each of the steps to identify which one […]

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When is a mall-intercept the best market research methodology?

When is a mall-intercept the best market research methodology?

Posted on October 10, 2017

As the name suggests, mall-intercept studies entail intercepting people at a mall in order to engage in a dialogue and gather their opinions about a pre-determined topic using either qualitative or quantitative techniques. As with any research methodology, there are […]

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Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property

Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property

Posted on October 3, 2017

Some people say that mall-intercept research is a study in the art of interrupting people. I prefer to think of it as the study of people in a neutral, natural setting. If you’ve ever visited a mall (and there are […]

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The Pros and Cons of Telephone Research

The Pros and Cons of Telephone Research

Posted on September 26, 2017

Among many others, telephone research is one of the methods I love since it has a number of unique advantages. Naturally, as every method does, it also has a number of disadvantages. Let’s consider some of the pros and cons […]

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Do you know: What are qualitative recruiters required to share with participants?

Do you know: What are qualitative recruiters required to share with participants?

Posted on September 19, 2017

Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or focus groups at central locations around the country, requires much more than simply getting a yes or no from […]

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The impact of Quebec and Ontario demographic differences on research design

The impact of Quebec and Ontario demographic differences on research design

Posted on September 14, 2017

By Kim Storer Some Canadian statistics are pretty easy to guess especially if you’re a resident. Though we may generalize and say that Ontario and Quebec are about the same size, the population of Ontario is actually about 70% larger. […]

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Marissa Serrattan Joins Canadian Viewpoint Inc. as Project Coordinator

Marissa Serrattan Joins Canadian Viewpoint Inc. as Project Coordinator

Posted on September 12, 2017

September 14, 2017, Markham: Marissa Serrattan has joined the Markham office of Canadian Viewpoint team as Project Coordinator. In this role, Marissa will be responsible for managing the quality of online data collection and offline fieldwork, and ensuring that projects […]

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What is a GenPop market research study?

What is a GenPop market research study?

Posted on September 7, 2017

By Lisa Wright You might call it GepPop or CensusRep but it’s all the same thing. General Population and Census Representative targets and samples have one goal in mind – to generate results from groups of people whose demographics mirror […]

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