Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

The impact of Quebec and Ontario demographic differences on research design

The impact of Quebec and Ontario demographic differences on research design

Posted on September 14, 2017

By Kim Storer Some Canadian statistics are pretty easy to guess especially if you’re a resident. Though we may generalize and say that Ontario and Quebec are about the same size, the population of Ontario is actually about 70% larger. […]

Read more >
Marissa Serrattan Joins Canadian Viewpoint Inc. as Project Coordinator

Marissa Serrattan Joins Canadian Viewpoint Inc. as Project Coordinator

Posted on September 12, 2017

September 14, 2017, Markham: Marissa Serrattan has joined the Markham office of Canadian Viewpoint team as Project Coordinator. In this role, Marissa will be responsible for managing the quality of online data collection and offline fieldwork, and ensuring that projects […]

Read more >
What is a GenPop market research study?

What is a GenPop market research study?

Posted on September 7, 2017

By Lisa Wright You might call it GepPop or CensusRep but it’s all the same thing. General Population and Census Representative targets and samples have one goal in mind – to generate results from groups of people whose demographics mirror […]

Read more >
Is that in-person interview part of a quantitative or qualitative study?

Is that in-person interview part of a quantitative or qualitative study?

Posted on September 5, 2017

By Sasha Haig This article originally appeared on the Canadian Viewpoint blog. Your colleague is conducting a face-to-face mall-intercept research project. You instantly know it’s qualitative research project. Or do you? One of the tricky things about research is that […]

Read more >
Press Release: Sasha Haig Joins Canadian Viewpoint Inc as Account Manager

Press Release: Sasha Haig Joins Canadian Viewpoint Inc as Account Manager

Posted on August 31, 2017

August 31, 2017, Markham: Sasha Haig has joined the Markham office of Canadian Viewpoint team as Account Manager. In this role, Sasha will be responsible for building solid relationships with US and Canadian clients, and helping them solve their online […]

Read more >
From bikes to cars to planes: 3 of the best brand activations in the transportation industry

From bikes to cars to planes: 3 of the best brand activations in the transportation industry

Posted on August 29, 2017

By Kim Storer Experiential marketing has grown far beyond handing out free samples and coupons at the supermarket. Going still bigger than pop-up bars, spin-to-win, and cake in the shape of products, here are three of my favourite experiential marketing […]

Read more >
What products work well for the IHUT research methodology?

What products work well for the IHUT research methodology?

Posted on August 24, 2017

By Kim Storer Your imagination is the limit! While IHUTs are not recommended for very expensive or confidential products, consumers can test nearly anything in the comfort of their own home. Consumables: It doesn’t matter if a product needs to […]

Read more >
Press Release: Lisa Wright Joins Canadian Viewpoint Inc as Director, Business Development

Press Release: Lisa Wright Joins Canadian Viewpoint Inc as Director, Business Development

Posted on August 23, 2017

PRESS RELEASE August 20, 2017, Markham: Lisa Wright has joined the Markham office of Canadian Viewpoint team as Director, Business Development. In this role, Lisa will be responsible for guiding existing and new clients through online and offline research methodologies […]

Read more >
What are the disadvantages of the IHUT research methodology?

What are the disadvantages of the IHUT research methodology?

Posted on August 22, 2017

By Kim Storer It’s a bit difficult to list out the disadvantages of IHUTs as the advantages are so abundant. But, even the best of products aren’t always best for IHUT testing. Let’s consider some reasons why you might choose […]

Read more >
What are the advantages of the IHUT research methodology?

What are the advantages of the IHUT research methodology?

Posted on August 17, 2017

By Kim Storer Market researchers and brand managers have many tools available to them, from focus groups, to interviews, questionnaires, communities, facial coding, and more. So why would they choose an IHUT? Well, IHUTS offer numerous benefits. Touchy feely products: […]

Read more >