Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Do you know: What are qualitative recruiters required to share with participants?

Do you know: What are qualitative recruiters required to share with participants?

Posted on September 19, 2017

Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or focus groups at central locations around the country, requires much more than simply getting a yes or no from […]

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The impact of Quebec and Ontario demographic differences on research design

The impact of Quebec and Ontario demographic differences on research design

Posted on September 14, 2017

By Kim Storer Some Canadian statistics are pretty easy to guess especially if you’re a resident. Though we may generalize and say that Ontario and Quebec are about the same size, the population of Ontario is actually about 70% larger. […]

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Marissa Serrattan Joins Canadian Viewpoint Inc. as Project Coordinator

Marissa Serrattan Joins Canadian Viewpoint Inc. as Project Coordinator

Posted on September 12, 2017

September 14, 2017, Markham: Marissa Serrattan has joined the Markham office of Canadian Viewpoint team as Project Coordinator. In this role, Marissa will be responsible for managing the quality of online data collection and offline fieldwork, and ensuring that projects […]

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What is a GenPop market research study?

What is a GenPop market research study?

Posted on September 7, 2017

By Lisa Wright You might call it GepPop or CensusRep but it’s all the same thing. General Population and Census Representative targets and samples have one goal in mind – to generate results from groups of people whose demographics mirror […]

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Is that in-person interview part of a quantitative or qualitative study?

Is that in-person interview part of a quantitative or qualitative study?

Posted on September 5, 2017

By Sasha Haig This article originally appeared on the Canadian Viewpoint blog. Your colleague is conducting a face-to-face mall-intercept research project. You instantly know it’s qualitative research project. Or do you? One of the tricky things about research is that […]

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Press Release: Sasha Haig Joins Canadian Viewpoint Inc as Account Manager

Press Release: Sasha Haig Joins Canadian Viewpoint Inc as Account Manager

Posted on August 31, 2017

August 31, 2017, Markham: Sasha Haig has joined the Markham office of Canadian Viewpoint team as Account Manager. In this role, Sasha will be responsible for building solid relationships with US and Canadian clients, and helping them solve their online […]

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From bikes to cars to planes: 3 of the best brand activations in the transportation industry

From bikes to cars to planes: 3 of the best brand activations in the transportation industry

Posted on August 29, 2017

By Kim Storer Experiential marketing has grown far beyond handing out free samples and coupons at the supermarket. Going still bigger than pop-up bars, spin-to-win, and cake in the shape of products, here are three of my favourite experiential marketing […]

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What products work well for the IHUT research methodology?

What products work well for the IHUT research methodology?

Posted on August 24, 2017

By Kim Storer Your imagination is the limit! While IHUTs are not recommended for very expensive or confidential products, consumers can test nearly anything in the comfort of their own home. Consumables: It doesn’t matter if a product needs to […]

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Press Release: Lisa Wright Joins Canadian Viewpoint Inc as Director, Business Development

Press Release: Lisa Wright Joins Canadian Viewpoint Inc as Director, Business Development

Posted on August 23, 2017

PRESS RELEASE August 20, 2017, Markham: Lisa Wright has joined the Markham office of Canadian Viewpoint team as Director, Business Development. In this role, Lisa will be responsible for guiding existing and new clients through online and offline research methodologies […]

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What are the disadvantages of the IHUT research methodology?

What are the disadvantages of the IHUT research methodology?

Posted on August 22, 2017

By Kim Storer It’s a bit difficult to list out the disadvantages of IHUTs as the advantages are so abundant. But, even the best of products aren’t always best for IHUT testing. Let’s consider some reasons why you might choose […]

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