Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Full Service or Specialized Service: Which research provider is right for you?

Full Service or Specialized Service: Which research provider is right for you?

Posted on February 12, 2018

With a full range of potential market research partners at our fingertips, how do you know when to use specialized research providers or outsource projects in one fell swoop to a single research provider? Let’s review the options. Full service […]

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Cannabis in Canada: Planning a wise communication strategy

Cannabis in Canada: Planning a wise communication strategy

Posted on January 29, 2018

Cannabis is just a few months away from being legal for recreational use in Canada which means companies and brands will soon have to consider how it might interact with their current line of products and services. Would incorporating cannabis […]

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Product Packaging Trends for 2018: 6 ways to be truly authentic

Product Packaging Trends for 2018: 6 ways to be truly authentic

Posted on January 24, 2018

Packaging is all around us. From cans of soup on shelf stores, to taco plates at the food court, and home meal kit deliveries, you can’t avoid packaging. Though the basic premise remains the same from year to year, people’s […]

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Where does qualitative research stand today: Thoughts on the 2017 Q3/4 GRIT Report

Where does qualitative research stand today: Thoughts on the 2017 Q3/4 GRIT Report

Posted on January 19, 2018

The GRIT report is a tracker conducted by GreenBook to better understand the status of the marketing research industry. It reports on the use of emerging research methods, traditional research methods, how research is used, and how researchers go about […]

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See you at the Insights Association GLC Winter Conference

See you at the Insights Association GLC Winter Conference

Posted on January 12, 2018

From January 17 to 19, 2018, the Great Lakes Chapter of the Insights Association will be holding their winter conference in Ft. Lauderdale. Not only does the location and venue look fabulous, the speaker line up looks excellent too! You […]

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A Plan for Change: Market research goals you can actually accomplish this year

A Plan for Change: Market research goals you can actually accomplish this year

Posted on January 3, 2018

I’m pretty tired of New Year’s Resolutions that are completely unattainable. Only an incredibly tiny minority of people ARE able to lose those 25 pounds, write in their mindfulness journal every day, or read a novel every month. With that […]

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Why would anyone use a biased snowball sample for legitimate research?

Why would anyone use a biased snowball sample for legitimate research?

Posted on December 19, 2017

What is a snowball sample? As I write this, snowflakes are floating by my window making for the perfect winter setting. If I’m lucky, the temperature will hover at the precise point where it is both cold enough and warm […]

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4 Things to Consider When Choosing the Right Qualitative Research Recruiter

4 Things to Consider When Choosing the Right Qualitative Research Recruiter

Posted on December 14, 2017

From focus groups to individual interviews and every qualitative technique in between, once you’ve decided that conducting qualitative research is the best option to solve your research problem, choosing a recruiter who will best suit your needs is the next […]

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Client Showcase: Van der Pop’s Women and Weed Survey

Client Showcase: Van der Pop’s Women and Weed Survey

Posted on December 5, 2017

In a few short months, cannabis will be legal for personal use in Canada.Given that cannabis is literally a brand new category in our country, we have much to learn about who to market to, and how to market to […]

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7 Tips to Update Your Brand Tracker

7 Tips to Update Your Brand Tracker

Posted on November 29, 2017

Every year, we end up with the same task. Do a quick update of every annual tracker and get it into field – now! But really, a quick update should actually be a careful and thorough update. By ensuring the […]

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