Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

When to use a probability versus a nonprobability sample

When to use a probability versus a nonprobability sample

Posted on March 15, 2018

There are two main types of samples and researchers are regularly at odds with each other over which one is better. In reality, neither is better. Each one is better suited for some needs and less so for other needs. […]

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From field to lab to virtual research methods: How to choose the right degree of external validity for your product shelf-test

From field to lab to virtual research methods: How to choose the right degree of external validity for your product shelf-test

Posted on March 9, 2018

Consumers don’t usually consciously think about their process of picking an item off the store shelf but market researchers do. Shelf-tests help researchers better understand that process, particularly when the consumer decision seems arbitrary or illogical. This type of research […]

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How to create great subject lines for email survey invitations

How to create great subject lines for email survey invitations

Posted on February 26, 2018

Ever since researchers realized that people could be invited to participate in research via email (wow, has it really been 20 years?), crafting effective subject lines has been an essential and tricky part of the research business. What is the […]

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Full Service or Specialized Service: Which research provider is right for you?

Full Service or Specialized Service: Which research provider is right for you?

Posted on February 12, 2018

With a full range of potential market research partners at our fingertips, how do you know when to use specialized research providers or outsource projects in one fell swoop to a single research provider? Let’s review the options. Full service […]

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Cannabis in Canada: Planning a wise communication strategy

Cannabis in Canada: Planning a wise communication strategy

Posted on January 29, 2018

Cannabis is just a few months away from being legal for recreational use in Canada which means companies and brands will soon have to consider how it might interact with their current line of products and services. Would incorporating cannabis […]

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Product Packaging Trends for 2018: 6 ways to be truly authentic

Product Packaging Trends for 2018: 6 ways to be truly authentic

Posted on January 24, 2018

Packaging is all around us. From cans of soup on shelf stores, to taco plates at the food court, and home meal kit deliveries, you can’t avoid packaging. Though the basic premise remains the same from year to year, people’s […]

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Where does qualitative research stand today: Thoughts on the 2017 Q3/4 GRIT Report

Where does qualitative research stand today: Thoughts on the 2017 Q3/4 GRIT Report

Posted on January 19, 2018

The GRIT report is a tracker conducted by GreenBook to better understand the status of the marketing research industry. It reports on the use of emerging research methods, traditional research methods, how research is used, and how researchers go about […]

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See you at the Insights Association GLC Winter Conference

See you at the Insights Association GLC Winter Conference

Posted on January 12, 2018

From January 17 to 19, 2018, the Great Lakes Chapter of the Insights Association will be holding their winter conference in Ft. Lauderdale. Not only does the location and venue look fabulous, the speaker line up looks excellent too! You […]

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A Plan for Change: Market research goals you can actually accomplish this year

A Plan for Change: Market research goals you can actually accomplish this year

Posted on January 3, 2018

I’m pretty tired of New Year’s Resolutions that are completely unattainable. Only an incredibly tiny minority of people ARE able to lose those 25 pounds, write in their mindfulness journal every day, or read a novel every month. With that […]

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Why would anyone use a biased snowball sample for legitimate research?

Why would anyone use a biased snowball sample for legitimate research?

Posted on December 19, 2017

What is a snowball sample? As I write this, snowflakes are floating by my window making for the perfect winter setting. If I’m lucky, the temperature will hover at the precise point where it is both cold enough and warm […]

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