Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Top 5 tips for writing a questionnaire people will want to answer

Top 5 tips for writing a questionnaire people will want to answer

Posted on July 25, 2017

By Sasha Haig Everyone who writes questionnaires wants to be rewarded with high response rates and high completion rates. This is not always easy, particularly when a questionnaire is long or about a topic that many people would find boring. […]

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When Smell-O-Vision lets you down, a sensory test will cheer you up!

When Smell-O-Vision lets you down, a sensory test will cheer you up!

Posted on July 19, 2017

By wearing some hefty goggles, you can experience any imaginable type of inhospitable or impractical environment, from flying through space to swimming with sharks and running around an ant hill. Right now, gaming and entertainment dominate virtual reality (VR) and […]

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Stories from the Research Field Director: It’s raining turkey jokes!

Stories from the Research Field Director: It’s raining turkey jokes!

Posted on July 5, 2017

Stories from the Research Field Director: It’s raining turkey jokes! Read more >

Communication isn’t a carefully crafted questionnaire

Communication isn’t a carefully crafted questionnaire

Posted on June 28, 2017

By Jason Zweig          How much do you like this product? 2 out of 5          How likely are you to recommend this product? 5 out of 5          How satisfied […]

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What do Zara, Emma Stone, and Mall Intercepts Have In Common?

What do Zara, Emma Stone, and Mall Intercepts Have In Common?

Posted on June 20, 2017

As soon as Emma Stone walked down the Academy Awards red carpet in a fabulous bronze Givenchy dress, everyone knew that knock-offs would be offered for sale in mere hours. Thousands of screencaps from TVs and digital devices made it […]

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Hello Marketing Research World!

Hello Marketing Research World!

Posted on June 16, 2017

With nearly 40 years of expertise in the Canadian market research space, we’ve collected together a lot of stories. Funny stories, heartwarming stories, and downright strange and outrageous stories. We’ve also learned a lot. Not only have we learned a […]

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