Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

From bikes to cars to planes: 3 of the best brand activations in the transportation industry

From bikes to cars to planes: 3 of the best brand activations in the transportation industry

Posted on August 29, 2017

By Kim Storer Experiential marketing has grown far beyond handing out free samples and coupons at the supermarket. Going still bigger than pop-up bars, spin-to-win, and cake in the shape of products, here are three of my favourite experiential marketing […]

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What products work well for the IHUT research methodology?

What products work well for the IHUT research methodology?

Posted on August 24, 2017

By Kim Storer Your imagination is the limit! While IHUTs are not recommended for very expensive or confidential products, consumers can test nearly anything in the comfort of their own home. Consumables: It doesn’t matter if a product needs to […]

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Press Release: Lisa Wright Joins Canadian Viewpoint Inc as Director, Business Development

Press Release: Lisa Wright Joins Canadian Viewpoint Inc as Director, Business Development

Posted on August 23, 2017

PRESS RELEASE August 20, 2017, Markham: Lisa Wright has joined the Markham office of Canadian Viewpoint team as Director, Business Development. In this role, Lisa will be responsible for guiding existing and new clients through online and offline research methodologies […]

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What are the disadvantages of the IHUT research methodology?

What are the disadvantages of the IHUT research methodology?

Posted on August 22, 2017

By Kim Storer It’s a bit difficult to list out the disadvantages of IHUTs as the advantages are so abundant. But, even the best of products aren’t always best for IHUT testing. Let’s consider some reasons why you might choose […]

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What are the advantages of the IHUT research methodology?

What are the advantages of the IHUT research methodology?

Posted on August 17, 2017

By Kim Storer Market researchers and brand managers have many tools available to them, from focus groups, to interviews, questionnaires, communities, facial coding, and more. So why would they choose an IHUT? Well, IHUTS offer numerous benefits. Touchy feely products: […]

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How high will you climb to measure your brand activation?

How high will you climb to measure your brand activation?

Posted on August 15, 2017

By Jason Zweig This article originally appeared on the Canadian Viewpoint blog. What do you call a 120-foot tall rock climbing wall in the middle of New York city’s Times Square? Why naturally, it’s a brand activation for Toyota Rav4, […]

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What exactly is the IHUT research methodology?

What exactly is the IHUT research methodology?

Posted on August 10, 2017

By Kim Storer If you tuned into this post because of an interest in football, I’ll let you down easy by sharing this little-known fact. The pithy cry ‘Hut!’ evolved over the last 100 years as a quick, snappy sound […]

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Bigger is better and other myths about research panels

Bigger is better and other myths about research panels

Posted on August 8, 2017

By Sasha Haig One of the most common, and important, questions we get is “how big is your panel.” It’s a valid and important question but it hides a lot of truths. Let’s break that question apart into the essential […]

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7 ways to reduce your research costs

7 ways to reduce your research costs

Posted on August 3, 2017

By Carol Udell Good quality research isn’t cheap but there are a few things you can consider when your budget is tight and research is necessary. 1)   Broaden your target groups. It’s nearly always cheaper to run research with […]

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What sample size do I need for my market research questionnaire?

What sample size do I need for my market research questionnaire?

Posted on August 1, 2017

The question is simple but the answer is complicated. I hope you’ll read through the entire post but you can jump to the bottom if you’re in a hurry for an answer. First, let’s understand the components that contribute to […]

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