Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

What are the advantages of the IHUT research methodology?

What are the advantages of the IHUT research methodology?

Posted on August 17, 2017

By Kim Storer Market researchers and brand managers have many tools available to them, from focus groups, to interviews, questionnaires, communities, facial coding, and more. So why would they choose an IHUT? Well, IHUTS offer numerous benefits. Touchy feely products: […]

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How high will you climb to measure your brand activation?

How high will you climb to measure your brand activation?

Posted on August 15, 2017

By Jason Zweig This article originally appeared on the Canadian Viewpoint blog. What do you call a 120-foot tall rock climbing wall in the middle of New York city’s Times Square? Why naturally, it’s a brand activation for Toyota Rav4, […]

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What exactly is the IHUT research methodology?

What exactly is the IHUT research methodology?

Posted on August 10, 2017

By Kim Storer If you tuned into this post because of an interest in football, I’ll let you down easy by sharing this little-known fact. The pithy cry ‘Hut!’ evolved over the last 100 years as a quick, snappy sound […]

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Bigger is better and other myths about research panels

Bigger is better and other myths about research panels

Posted on August 8, 2017

By Sasha Haig One of the most common, and important, questions we get is “how big is your panel.” It’s a valid and important question but it hides a lot of truths. Let’s break that question apart into the essential […]

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7 ways to reduce your research costs

7 ways to reduce your research costs

Posted on August 3, 2017

By Carol Udell Good quality research isn’t cheap but there are a few things you can consider when your budget is tight and research is necessary. 1)   Broaden your target groups. It’s nearly always cheaper to run research with […]

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What sample size do I need for my market research questionnaire?

What sample size do I need for my market research questionnaire?

Posted on August 1, 2017

The question is simple but the answer is complicated. I hope you’ll read through the entire post but you can jump to the bottom if you’re in a hurry for an answer. First, let’s understand the components that contribute to […]

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How to ask gender, age, employment, and income questions on self-completion surveys

How to ask gender, age, employment, and income questions on self-completion surveys

Posted on July 27, 2017

Demographic questions should be fairly easy to ask as everyone knows the right answer for themselves. But it’s not always so simple. Here are a few tips for asking those ‘simple’ questions that will help you elicit the most valid […]

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Top 5 tips for writing a questionnaire people will want to answer

Top 5 tips for writing a questionnaire people will want to answer

Posted on July 25, 2017

By Sasha Haig Everyone who writes questionnaires wants to be rewarded with high response rates and high completion rates. This is not always easy, particularly when a questionnaire is long or about a topic that many people would find boring. […]

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When Smell-O-Vision lets you down, a sensory test will cheer you up!

When Smell-O-Vision lets you down, a sensory test will cheer you up!

Posted on July 19, 2017

By wearing some hefty goggles, you can experience any imaginable type of inhospitable or impractical environment, from flying through space to swimming with sharks and running around an ant hill. Right now, gaming and entertainment dominate virtual reality (VR) and […]

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Stories from the Research Field Director: It’s raining turkey jokes!

Stories from the Research Field Director: It’s raining turkey jokes!

Posted on July 5, 2017

Stories from the Research Field Director: It’s raining turkey jokes! Read more >