Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Decoding the Future: Explore AI Adoption and Fraud Impact in Market Research

Decoding the Future: Explore AI Adoption and Fraud Impact in Market Research

Posted on December 19, 2023

In this insightful article, we delve into the evolving role of Artificial Intelligence (AI) in market research, based on findings from Canadian Viewpoint’s industry survey. We examine current AI adoption in survey design and analysis, alongside professionals’ views on AI’s potential to either increase or decrease fraud risks. The article highlights critical trends and concerns, offering a comprehensive overview of AI’s growing impact on market research integrity and practices. Read more >

How to Leverage Biometrics and AI Technology to Detect Fraud in Panel Entries

How to Leverage Biometrics and AI Technology to Detect Fraud in Panel Entries

Posted on November 13, 2023

In the realm of Market Research, where data fuels decision-making, the looming threat of Survey Fraud poses a crisis. Continuous assaults by fraudsters compromise the integrity of research data, risking the accuracy and reliability of insights crucial for business progress. Traditional anti-fraud methods prove insufficient, leaving the industry vulnerable. Canadian Viewpoint embarked on a mission to revolutionize market research, focusing on verifying respondent identity and ensuring high-quality data.

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Data Integrity and Standards: Enhancing Open-Ended Data Quality 

Data Integrity and Standards: Enhancing Open-Ended Data Quality 

Posted on October 25, 2023

In the world of market research, data plays a pivotal role. It empowers businesses to connect with consumers, offers valuable products and services, and gain a competitive edge. However, not all collected data is valuable. Inaccurate, incomplete, inconsistent, and skewed […]

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How to Optimize Your Online Surveys: Your One-Stop Shop for Streamlined Data Collection with Programming, Hosting, and Self-Serve Features

How to Optimize Your Online Surveys: Your One-Stop Shop for Streamlined Data Collection with Programming, Hosting, and Self-Serve Features

Posted on August 29, 2023

Canadian Viewpoint is a one-stop market research data collection and fieldwork company with over 40 years of experience. We transitioned to online surveys over two decades ago, embracing the digital era. Over the years, we’ve continually refined and enhanced our […]

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Unveiling the Power of CATI in an AI-Driven World  

Unveiling the Power of CATI in an AI-Driven World  

Posted on July 10, 2023

Market Research is primarily concerned with gaining an understanding of people’s thoughts and opinions. The emergence of Artificial Intelligence (AI) has raised some concerns among industry experts. This is due to the fact that software powered by AI can generate […]

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The Future of Insights Depends on You – Take the 2023 GRIT Survey

The Future of Insights Depends on You – Take the 2023 GRIT Survey

Posted on June 26, 2023

In today’s dynamic business landscape, companies are actively seeking reliable, efficient, and cost-effective solutions to make well-informed decisions. The cornerstone of these decisions is rooted in dependable and trustworthy data, which drives strategic initiatives. As consumers increasingly embrace innovative shopping […]

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Harnessing the Power of Mystery Shopping to Elevate Your Brand

Harnessing the Power of Mystery Shopping to Elevate Your Brand

Posted on June 20, 2023

In today’s era of intense competition among digital retailers and marketplaces, providing an exceptional customer experience has emerged as one of the most effective strategies for setting one brand apart. To gauge the effectiveness of a company’s brand promise, mystery […]

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Case Study: Leveraging AI Technology to Combat Survey Fraud 

Case Study: Leveraging AI Technology to Combat Survey Fraud 

Posted on June 14, 2023

Background  The rise in survey fraud has posed significant challenges to maintaining data integrity. Market research data is susceptible to fraud, with recent statistics from Greenbook revealing an average fraud rate ranging from 15% to 30%. To address this growing […]

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Streamlining Qualitative Research Recruitment: The Canadian Viewpoint Approach

Streamlining Qualitative Research Recruitment: The Canadian Viewpoint Approach

Posted on May 10, 2023

Locating suitable candidates to participate in a study can be challenging. Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or online or offline focus groups at central locations […]

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Intercept Research: The Ultimate Guide to Capturing Real-Time Consumer Insights 

Intercept Research: The Ultimate Guide to Capturing Real-Time Consumer Insights 

Posted on April 25, 2023

Intercept research is a type of market research that involves approaching potential participants in a natural setting, such as a mall or store, to gather valuable data. These conversations or dialogues between trained interviewers and participants can cover a range […]

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